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Janine Shea

New economic order - Wikipedia, the free encyclopedia - 0 views

en.wikipedia.org/...New_economic_order

Customer_Segmentation NEO Creatives GroundUp Marketing

shared by Janine Shea on 30 Dec 12 - No Cached
  • It includes the standard socio-economic and demographic factors – age, occupation, education, income – but importantly, in addition to behavioral factors, uses values and attitudes.[1]
  • New Economic Order: This group comprises about 24 percent of the adult population of developed economies. There are 59 million NEOs in the US, 6 million in Canada, 12 million in the UK and 4 million in Australia. NEOs exhibit progressive social values, have high social intelligence and are motivated by authenticity, design, quality, experience, provenance and the path less travelled. Almost all (93%) of NEOs are in the top third of discretionary spenders.[4]
  • Evolving Economic Order
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  • a major shift away from the traditional orthodoxy of demography and socio-economics as predictor variables of an economic trajectory.
  • + a spending propensity model (SPM) to identify the respective economic impact of each social type.
  • NEOs dominate elective consumption (discretionary spending) in developed economies,
  • behavior is determined by progressive social attitudes and tertiary needs.
  • NEOs are largely metropolitan dwellers, with more of them living in inner urban areas than anywhere else
  • Forty-five per cent of NEOs are women and 55 per cent are men
  • tend to be younger than Traditionals
  • Half of all people with a university degree are NEOs
  • EOs are most likely to be in professional or management occupations, and earn more than the rest of society
  • NEOs spend more … and more frequently … than anyone else. Ninety-three percent of NEOs are in the Big Spender category, compared to only 4 per cent of Traditionals.[9]
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