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Pinterest recently launched business accounts, allowing users to define their accounts as businesses or brands

video? You could pin the image of that content with a live link to download the paper or play the video on your website.

Try a virtual focus group by creating a Pinterest board that allows you to test what your target market thinks. Brand managers can post and pay attention to what is getting liked, repinned and commented on, then pivot as needed. Beyond seeking feedback on products and services, you could ask for opinions on a particular aspect of your business.

While Facebook helps users connect with people they already know, At the Pool wants people to connect with strangers who have shared interests.

The new approach showcases bold photos, so if you want to buy a sponsored story for your own business, make sure you have an eye-catching image to go with it