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Janine Shea

Creative class - Wikipedia, the free encyclopedia - 0 views

  • It is composed of scientists and engineers, university professors, poets and architects, and also includes "people in design, education, arts, music and entertainment, whose economic function is to create new ideas, new technology and/or creative content”
    • Janine Shea
       
      Customer segmentation variables
    • Janine Shea
       
      Demographic - Occupation, Education, Location, Income, Social class Psychographic (LIFESTYLE) - Activities, Interests, Opinions (AIO Survey), Values, Attitudes Behavioral (towards PRODUCTS) - Benefits sought, Usage rate, Brand loyalty, Readiness to buy
  • Employers see creativity as a channel for self-expression and job satisfaction in their employees. About 38.3 million Americans and 30 percent of the American workforce identify themselves with the Creative Class.
  • cities which attract and retain creative residents prosper, while those that do not stagnate. This research has gained traction in the business community, as well as among politicians and urban planners. Florida and other Creative Class theorists have been invited to meetings of the National Conference of Mayors and numerous economic development committees, such the Denver mayor's Task Force on Creative Spaces and Michigan governor Jennifer Granholm's Cool Cities Initiative.[1]
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  • members of the Creative Class value meritocracy, diversity and individuality, and look for these characteristics when they relocat
  • For a city to attract the Creative Class, he argues, it must possess "the three 'T's": Talent (a highly talented/educated/skilled population), Tolerance (a diverse community, which has a 'live and let live' ethos), and Technology (the technological infrastructure necessary to fuel an entrepreneurial culture)
  • “the Creative Class share of the workforce; innovation, measured as patents per capita; high tech industry, using the Milken Institute's widely accepted Tech Pole Index…; and diversity, measured by the Gay Index, a reasonable proxy for an area’s openness"
  • Creative workers are looking for cultural, social, and technological climates in which they feel they can best "be themselves".
  • active participation in a variety of experiential activities.
  • Street Level Culture
  • hard to draw the line between participant and observer, or between creativity and its creators”
  • interest in being participants and not spectators
    • Janine Shea
       
      Don't be a tourist. Find the local in you.
  • 40 million workers—30 percent of the U.S. workforce
  • Super-Creative Core: This group comprises about 12 percent of all U.S. jobs. It includes a wide range of occupations (e.g. science, engineering, education, computer programming, research), with arts, design, and media workers forming a small subset. Florida considers those belonging to this group to “fully engage in the creative process” (2002, p. 69). The Super-Creative Core is considered innovative, creating commercial products and consumer goods. The primary job function of its members is to be creative and innovative. “Along with problem solving, their work may entail problem finding”
  • knowledge-based workers
  • Florida argues that the Creative Class is socially relevant because of its members' ability to spur regional economic growth through innovation (2002).
  • these usually require a high degree of formal education
Janine Shea

creative class struggle - 0 views

    • Janine Shea
       
      Serve the Creative Class and the cities looking to attract them, but through SUSTAINABLE development so you don't create these mutually exclusive, inequitable scenarios that are not only morally conflicting with our values & brand ideal but also potentially obstructive to our business goals
  • Creative People? Collaborative Spaces? Innovative Places? According to the event’s website – politicians, private consultants, architects, community development advocates, culture workers, and public space activists are meeting to plan the future of urban policy.
  • Hamilton Joins the Fight Against the Creative City!
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  • Check out the great new flyer from Hamiltonians Against Neighborhood Displacement (HAND) about how creative city policies are causing displacement in Hamilton, Ontario.  If you are interested in contacting them please let us know.
Janine Shea

How the Experts Would Fix Cities (part 1) - Businessweek - 0 views

  • What role are public-private partnerships going to have in funding development in cities? Is that just happy talk or is there reality to it? Hsu-Chen: It’s very real talk. And we’re getting smarter and better at it. Right now a lot of the incentives the city offers are around getting the right density at transit nodes. Kate and I worked together on a project just a couple years ago—Kate in the private sector, I in the public—to deliver a new state-of-the-art skyscraper right across the street from Pennsylvania Station.
  • The world has become increasingly urban—more than 50 percent of the globe’s population now live in cities. How can we make them more sustainable, efficient, and prosperous?
  • We don’t have a strong central government. We have a federal system.
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  • In Europe you have a strong central government that can come in and work with the private sector to deliver something locally. Here it’s up to the municipalities to figure out how to use those public-private partnerships at the local level to deliver the types of benefits that Edith was talking about.
    • Janine Shea
       
      Work with cities and investors to facilitate public-private partnerships at the LOCAL LEVEL
    • Janine Shea
       
      Corroborates Richard Florida's research - Rise of the Creative Class
  • Generally, cities are very good at talking to each other. Mayors talk to mayors. City officials talk to city officials. The lessons that are starting to really take root are that there’s safety in numbers.
  • We’ve also gravitated toward the idea that economic development is really the result of creating a city where people want to live. It’s the attraction of human capital. If you can attract highly educated people from other parts of the country and keep your own best and brightest, chances are the job creators are going to be successful. And people no longer chase jobs. Jobs chase people.
  • At a time when some technologists talk about telecommuting, what makes you so sure that cities will continue to grow at the kind of pace that we’re talking about? Hoornweg: Well, people want to be with other people. Entrepreneurs want to be with other entrepreneurs. The idea that they could live anywhere is very much available to them. But they’re not choosing to.Ascher: It’s not just on a neighborhood level. It’s also on a business level. You want to interact with your business counterparts face to face. The physicality of a city is still so important.
  • What kind of people are going to live in these cities that will be growing so quickly the next couple decades? Will retirees want to be in them? Families? Or will they have to flee because they won’t be able to afford them? Hoornweg: All of the above. With good city management, a city is attractive to everybody. There are really interesting studies coming out of the Santa Fe institution that basically say that if there were no externalities for traffic or whatever, the human population would like to live in one city, because we really like being with each other.
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    Corroborates 'Rise of the Creative Class'!   Public-private partnerships at the LOCAL level
Janine Shea

10 Best Cities for the Next Decade - Kiplinger - 0 views

  • And it's no coincidence that economic vitality and livability go hand in hand. Creativity in music, arts and culture, plus neighborhoods and recreational facilities that rank high for "coolness," attract like-minded professionals who go on to cultivate a region's business scene.
Janine Shea

Bootstrapping a $10M Creative Marketplace: Envato Founder Couple Collis and Cyan Ta'eed... - 0 views

  • Today our largest marketplaces are for website templates as well as Adobe After Effects templates. When you go to the movies and see cool trailers, you are probably watching something that was made in Adobe After Effects. We also have background music marketplaces which is often used in advertising. The marketplaces are very much an exchange. We branched out from Flash into several design marketplaces.
  • chicken-and-egg
  • Our approach was to do a grassroots marketing campaign. We started with content we created ourselves, and we commissioned a little bit of content ourselves. Based on that content, we went over to other sites and started chatting with people to get them to check us out.
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  • The first challenge is to get initial momentum, and then the second challenge is to ramp that up. A few months later we rolled out a strategy where we gave away thousands of dollars of free money on the marketplace. That stimulated sales for sellers and helped buyers see how they could use the site. Four weeks later we had reached a thousand dollars of revenue per week.
  • That was essentially your business idea being validated.
Janine Shea

Bootstrapping a $10M Creative Marketplace: Envato Founder Couple Collis and Cyan Ta'eed... - 0 views

  • It took us six months to build the site. The first night we sold $10. I was disappointed at the time, but looking back I am impressed that we sold something our first day.
  • We had a lot more people who had joined the site as members but did not transact. There is a group of active users and passive users, and it is interesting to look at that ratio
  • In 2007 we did a lot to grow our customer base. Some of it was organic growth. The thing about a marketplace model is that buyers stimulate the seller economy, which stimulates authors which in turn stimulates buyers. We also engaged in grassroots marketing, and we tried social media. We started talking about running competitions.
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  • At that time we started up FreelanceSwitch where we could put our lessons learned. We also started a tutorial blog. Those sites today receive close to 10 million visits a month. They have grown a lot over the years. The company today comprises two parts. We have the market places and 12 tutorial sites that cover everything from game development to making music sound like a DJ.
Janine Shea

Bootstrapping a $10M Creative Marketplace: Envato Founder Couple Collis and Cyan Ta'eed... - 0 views

  • For me the biggest challenge is that you are just getting your first visitors. I would go out and comment on other blogs and comment in forums to try and get people to visit my blog. When it came time to launch a new blog, we would harness traffic from the first blog to promote the second.
  • Digg during its second week of existence. That was a potent source of traffic back in the day. We have concentrated a lot of social media ever since. To do well in social media you have to build up a genuine profile. You have to get on sites and interact on sites as a real contributing user. You need to establish a network and feed in content. We did a lot of that.
  • We joined Twitter fairly early on. We built up profiles for the company as well as ourselves. I tried to think of Twitter using a 90/10 rule, meaning 10% might be something involving Envato and 90% of the time I wanted to be engaging followers with engaging content based on the topic itself.
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  • the important thing is to understand your customers. You need to know what they find useful.
  • That was because we were speaking to genuine customer demand.
Janine Shea

CreateDetroit - 0 views

  • "We're going to make this a fun place to live. We are going to somehow create the 'Austin lifestyle.'
  • That's just not what drives a city now. What drives a city we know increasingly are good places to live, great neighborhoods, great cafes, night life, places to have fun.
  • The thing is, with places like Detroit, Buffalo, Pittsburgh, St. Louis and some of the Sunbelt cities in a different way, is that they don't want to change. The creative people are either unempowered or the institutional structure that exists disempowers them.
Janine Shea

To Fight Climate Change, College Students Take Aim at the Endowment Portfolio - NYTimes... - 0 views

  • In recent weeks, college students on dozens of campuses have demanded that university endowment funds rid themselves of coal, oil and gas stocks. The students see it as a tactic that could force climate change, barely discussed in the presidential campaign, back onto the national political agenda.
  • “Our students are already demanding action, and we must not ignore them.”
  • But at colleges with large endowments, many administrators are viewing the demand skeptically, saying it would undermine their goal of maximum returns in support of education.
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  • At Harvard, which holds the largest endowment in the country at $31 billion, the student body recently voted to ask the school to do so. With roughly half the undergraduates voting, 72 percent of them supported the demand.
  • Mr. McKibben’s goal is to make owning the stocks of these companies disreputable, in the way that owning tobacco stocks has become disreputable in many quarters.
Janine Shea

How the Experts Would Fix Cities (part 2) - 0 views

  • What role are public-private partnerships going to have in funding development in cities? Is that just happy talk or is there reality to it? Hsu-Chen: It’s very real talk. And we’re getting smarter and better at it. Right now a lot of the incentives the city offers are around getting the right density at transit nodes. Kate and I worked together on a project just a couple years ago—Kate in the private sector, I in the public—to deliver a new state-of-the-art skyscraper right across the street from Pennsylvania Station.
  • In Europe you have a strong central government that can come in and work with the private sector to deliver something locally. Here it’s up to the municipalities to figure out how to use those public-private partnerships at the local level to deliver the types of benefits that Edith was talking about.
    • Janine Shea
       
      Facilitate public-private partnerships at the LOCAL LEVEL
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  • At a time when some technologists talk about telecommuting, what makes you so sure that cities will continue to grow at the kind of pace that we’re talking about? Hoornweg: Well, people want to be with other people. Entrepreneurs want to be with other entrepreneurs. The idea that they could live anywhere is very much available to them. But they’re not choosing to.Ascher: It’s not just on a neighborhood level. It’s also on a business level. You want to interact with your business counterparts face to face. The physicality of a city is still so important.
Janine Shea

Small Steps, Big Wins: Turning Millennial Optimism into Positive Impact - Net Impact - 0 views

  • People are fundamentally resistant to change, argue Chip and Dan Heath in Switch, but there are ways to make positive behavior easier and more likely. One method: shrink the change. It’s easier for people to take a small step like washing the dishes than a large step like cleaning the whole apartment. But once they take that small step and reap the rewards, they’re more likely to continue and expand on that initial behavior.
  • We’ve already been blown away by the excitement and energy exhibited on campuses across the world. More than 1,100 students are taking actions like riding their bikes instead of driving, getting a dose of inspiration from a Ted Talk, and volunteering with a local nonprofit. They are competing against each other for prizes big and small. The competition feeds the program’s growth, expanding the impact of each small step,
Janine Shea

Ed Norton's Crowdrise Brings Fundraising (And Fun) To The Masses | Co.Exist: World chan... - 0 views

    • Janine Shea
       
      "GroundUp is a personal narrative platform where you anchor your local life." Envision a future where folks are as closely identified with their 'local community personas' as they are with their broader 'second lives' on Facebook and Twitter
  • There’s a new era of social networking that’s taking shape around charitable giving. Younger people are rapidly adopting these new tools, and learning to use them in more and more substantive ways, to go beyond mere socializing and make these tools extremely productive. We’re seeing the sphere of social networking mature in a way that’s very exciting. People who continue to dismiss these social platforms as "a waste of time" or "just social chatter" are missing the boat. This is how people interact with each other and get things done. They share their personal and professional lives online. It should be no different when it comes to their philanthropic lives. More and more, we’re seeing the Crowdrise community share their charitable efforts with their social networks, both as a way to highlight their own commitment to a cause and as a very efficient way to turn their friends and family into new supporters.
  • They say “time is money,” but time is also an irreplaceable and personal connection to a cause.
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  • that time binds you to the mission of an organization in a way money cannot.
  • I like to give my time because it feels good to connect personally with a cause. If you’re someone who is fortunate enough to be able to commit both time and money to a cause you care about, well that’s double the happiness.
  • I realized there needed to be a way for people, including myself, to give and fundraise money for causes in an easy and fun way.
  • I think generosity can take many forms … financial, effort, emotional … but at its core it’s rooted in the realization that you get a good feeling from seeing happiness bloom in someone else
  • healthy environment
  • All the young people I see using Crowdrise every day, putting their creativity and effort into making a positive impact on the world. 
  • United Airlines committed to match every dollar up to $100,000
  • ountless Crowdrise users have started their own campaigns to support relief efforts in affected communities.
  • hat tends to be through peer-to-peer fundraising, and Crowdrise enables people to get the word out quickly to their networks and raise as much money as possible in a short period of time.
  • It’s a platform to allow anyone to fundraise for a cause, and it does it with a laid-back and funny attitude that undermines the self-seriousness of a lot of philanthropy.
  • I think people like our voice because it’s authentic. We believe giving should be easy and fun. People like engaging with something that is real, not some generic text.
  • Crowdrise is based on an idea of "sponsored volunteerism."
  • cultivated a new generation of young activists who manage not to take themselves too seriously in the process.
  • Why does the Crowdrise brand of irreverence and humor work?
  • We’ve found the more off the wall the incentives, the higher the engagement
  • there’s truth to our saying
  • “If you don’t give, no one will like you.”
  • You have called Crowdrise a “personal narrative platform where you anchor your activist life." Do you envision a future where folks are as closely identified with their "giving back personas" as they are with their “second lives” on Facebook and Twitter?
Janine Shea

New economic order - Wikipedia, the free encyclopedia - 0 views

  • It includes the standard socio-economic and demographic factors – age, occupation, education, income – but importantly, in addition to behavioral factors, uses values and attitudes.[1]
  • New Economic Order: This group comprises about 24 percent of the adult population of developed economies. There are 59 million NEOs in the US, 6 million in Canada, 12 million in the UK and 4 million in Australia. NEOs exhibit progressive social values, have high social intelligence and are motivated by authenticity, design, quality, experience, provenance and the path less travelled. Almost all (93%) of NEOs are in the top third of discretionary spenders.[4]
  • Evolving Economic Order
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  • a major shift away from the traditional orthodoxy of demography and socio-economics as predictor variables of an economic trajectory.
  • + a spending propensity model (SPM) to identify the respective economic impact of each social type.
  • NEOs dominate elective consumption (discretionary spending) in developed economies,
  • behavior is determined by progressive social attitudes and tertiary needs.
  • NEOs are largely metropolitan dwellers, with more of them living in inner urban areas than anywhere else
  • Forty-five per cent of NEOs are women and 55 per cent are men
  • tend to be younger than Traditionals
  • Half of all people with a university degree are NEOs
  • EOs are most likely to be in professional or management occupations, and earn more than the rest of society
  • NEOs spend more … and more frequently … than anyone else. Ninety-three percent of NEOs are in the Big Spender category, compared to only 4 per cent of Traditionals.[9]
Janine Shea

If Your Company Targets Millennials, Read This Now | Fast Company | Business + Innovation - 0 views

  • Every startup looking to re-imagine broken industries, whether it's housing or health care, has one thing in common: well-designed experiences.
  • Millennials are everything we claim they are: egotistical and altruistic, debt-ridden and money-savvy, entitled and undeniably driven.
  • Millennials are the personification of a larger macro shift relevant to all of us: impatience with the irrelevant, intolerance for the unwieldy, and a proclivity towards circumvention.
Janine Shea

Project for Public Spaces | Place Capital: The Shared Wealth that Drives Thriving Commu... - 0 views

  • Place Capital can be defined as the shared wealth (built and natural) of the public realm – and it is increasingly becoming society’s most important means of generating sustainable economic growth for communities.
  • Where Place Capital is strongest people actually compete to contribute to this shared wealth, often changing their behavior in ways that ultimately support the value the place gives to others.
  • Public markets, town commons, and communal wells are early examples of human efforts to create these ‘shared value generators’ in physical places. Today, public places receive relatively little focus and investment above the necessary infrastructure and facilities to support production and distribution.
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  • Why we are failing to generate place capital
  • Along with the homogenizing forces of globalization, the increasingly placeless nature of our built environment tends toward homogeneity and is created with less participation and resources and less creative processes.
  • Placemaking for these purposes can be defined as the empowerment and engagement of the individuals in a community to participate in, understand and contribute to the evolution of the spaces that define that community. Placemaking however, is not a new profession, discipline or field of study, but a growing movement that is bringing out the best of professional knowledge and skills while supporting the communities in connecting to places and taking ownership over the planning process and the emerging results.
  • We are more discerningly and deliberately choosing to identify ourselves with places we feel express our identity, or to use places as a way to express our identity. Now, more than ever, we go were we like.
  • We are left only to be passive consumers.
  • The efforts people undertake to improve places that matter to them – Placemaking
  • Seeing ourselves as co-creators of these places, through our relationships as participants, or as placemakers, elevates our role in society to builders of civilization.
  • With the increasing importance of place comes the prioritization of happiness as a desired outcome and goal of human settlements. Experiencing a comfortable, engaging, sociable place is offering a compelling opportunity for happiness.
  • seeing a sense of place as an increasingly important -even vital- part of our lives.
  • But places are not just defining our communities; they are emerging as the leading factor in defining the global economy and human progress.
  • In light of this inevitable trend, communities need to define themselves as places to attract place building business and business models need be directly responsive to the places and communities they are meant to serve.
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