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Janine Shea

Strategies for Unemployed Architects | Recession & Recovery | Architectural Record - 0 views

  • finessing her resume and portfolio, scouring the Web for job openings, networking at full-throttle. She even printed her own business cards.
  • letter of recommendation
  • assemble their portfolio and resume immediately. The longer one waits, the more difficult the task becomes. “Do it the minute you get laid off
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  • a standout resume is vital.
  • “You need to separate yourself from the pack.”
  • Job hunters should also reach out to everyone they know—friends, former coworkers, old classmates, consultants, contractors.
  • spending up to 10 hours a day hunting for a position
  • The occasional job opening she does spot typically requires five-plus years of experience. “Getting a job is harder and harder,” she says. “There are fewer and fewer jobs.”
Janine Shea

Who We Serve - 0 views

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    Brownfields
Janine Shea

Creative class - Wikipedia, the free encyclopedia - 0 views

  • It is composed of scientists and engineers, university professors, poets and architects, and also includes "people in design, education, arts, music and entertainment, whose economic function is to create new ideas, new technology and/or creative content”
    • Janine Shea
       
      Customer segmentation variables
    • Janine Shea
       
      Demographic - Occupation, Education, Location, Income, Social class Psychographic (LIFESTYLE) - Activities, Interests, Opinions (AIO Survey), Values, Attitudes Behavioral (towards PRODUCTS) - Benefits sought, Usage rate, Brand loyalty, Readiness to buy
  • Employers see creativity as a channel for self-expression and job satisfaction in their employees. About 38.3 million Americans and 30 percent of the American workforce identify themselves with the Creative Class.
  • cities which attract and retain creative residents prosper, while those that do not stagnate. This research has gained traction in the business community, as well as among politicians and urban planners. Florida and other Creative Class theorists have been invited to meetings of the National Conference of Mayors and numerous economic development committees, such the Denver mayor's Task Force on Creative Spaces and Michigan governor Jennifer Granholm's Cool Cities Initiative.[1]
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  • members of the Creative Class value meritocracy, diversity and individuality, and look for these characteristics when they relocat
  • For a city to attract the Creative Class, he argues, it must possess "the three 'T's": Talent (a highly talented/educated/skilled population), Tolerance (a diverse community, which has a 'live and let live' ethos), and Technology (the technological infrastructure necessary to fuel an entrepreneurial culture)
  • “the Creative Class share of the workforce; innovation, measured as patents per capita; high tech industry, using the Milken Institute's widely accepted Tech Pole Index…; and diversity, measured by the Gay Index, a reasonable proxy for an area’s openness"
  • Creative workers are looking for cultural, social, and technological climates in which they feel they can best "be themselves".
  • active participation in a variety of experiential activities.
  • Street Level Culture
  • hard to draw the line between participant and observer, or between creativity and its creators”
  • interest in being participants and not spectators
    • Janine Shea
       
      Don't be a tourist. Find the local in you.
  • 40 million workers—30 percent of the U.S. workforce
  • Super-Creative Core: This group comprises about 12 percent of all U.S. jobs. It includes a wide range of occupations (e.g. science, engineering, education, computer programming, research), with arts, design, and media workers forming a small subset. Florida considers those belonging to this group to “fully engage in the creative process” (2002, p. 69). The Super-Creative Core is considered innovative, creating commercial products and consumer goods. The primary job function of its members is to be creative and innovative. “Along with problem solving, their work may entail problem finding”
  • knowledge-based workers
  • Florida argues that the Creative Class is socially relevant because of its members' ability to spur regional economic growth through innovation (2002).
  • these usually require a high degree of formal education
Janine Shea

New economic order - Wikipedia, the free encyclopedia - 0 views

  • It includes the standard socio-economic and demographic factors – age, occupation, education, income – but importantly, in addition to behavioral factors, uses values and attitudes.[1]
  • New Economic Order: This group comprises about 24 percent of the adult population of developed economies. There are 59 million NEOs in the US, 6 million in Canada, 12 million in the UK and 4 million in Australia. NEOs exhibit progressive social values, have high social intelligence and are motivated by authenticity, design, quality, experience, provenance and the path less travelled. Almost all (93%) of NEOs are in the top third of discretionary spenders.[4]
  • Evolving Economic Order
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  • a major shift away from the traditional orthodoxy of demography and socio-economics as predictor variables of an economic trajectory.
  • + a spending propensity model (SPM) to identify the respective economic impact of each social type.
  • NEOs dominate elective consumption (discretionary spending) in developed economies,
  • behavior is determined by progressive social attitudes and tertiary needs.
  • NEOs are largely metropolitan dwellers, with more of them living in inner urban areas than anywhere else
  • Forty-five per cent of NEOs are women and 55 per cent are men
  • tend to be younger than Traditionals
  • Half of all people with a university degree are NEOs
  • EOs are most likely to be in professional or management occupations, and earn more than the rest of society
  • NEOs spend more … and more frequently … than anyone else. Ninety-three percent of NEOs are in the Big Spender category, compared to only 4 per cent of Traditionals.[9]
Janine Shea

If Your Company Targets Millennials, Read This Now | Fast Company | Business + Innovation - 0 views

  • Every startup looking to re-imagine broken industries, whether it's housing or health care, has one thing in common: well-designed experiences.
  • Millennials are everything we claim they are: egotistical and altruistic, debt-ridden and money-savvy, entitled and undeniably driven.
  • Millennials are the personification of a larger macro shift relevant to all of us: impatience with the irrelevant, intolerance for the unwieldy, and a proclivity towards circumvention.
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