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To date, however, the industry has yet todevelop standards to evaluate ESG datathat compare to its traditional evaluation o portolio perormance.

  5 Responsible Property Investment [RPI] is anemerging investment strategy and disciplineconcerned with integrating environmental,social, and governance [ESG] data intoinvestment decision-making

Real estate investment plays a undamentalrole in determining how society usesresources, how the built environmentshapes social lie, how economic activitycan be sustainable over time. As an assetclass, real estate oers especially tangibledemonstrations o the importance o ESGanalysis in creating value or investors andsociety alike. We believe that a robustmetrics system can help shape the marketto better create sustainable outcomes or allstakeholders

Similarly, Intel has achieved global market leadership in the growing global technology education market through its rigorous approach to measuring shared value. Key to Intel’s success, says Barbara McAllister, is understanding “what works” for students and teachers and to incorporate that knowledge into product design and deployment. Ongoing tracking of product performance in the classroom, as well as post-sales measurement of educational outcomes, provides insights to improve the product design and delivery, which ultimately improves the effectiveness of Intel’s education technology solutions and leads to additional sales and greater market share.

Thus, Patagonia’s audience trusts the brand, admires its values, and aspires to live by the same principles. Very few brands can compete on quality and price alone. Your brand doesn’t necessarily need to invest in the environment or take such risky maneuvers. However, it can’t be built exclusively through great products and great advertisements. That model is antiquated. Consumers have too much information and too few dollars. They want to invest in brands that have similar values to their own. Perhaps that simply means your product has more advanced engineering, is more user-friendly, or has better customer service. Those are all viable brand elements that create a powerfully rational connection with consumers. Ideally, your brand would also embody behaviors that elicit an emotional connection, such as investing in social, educational, or environmental responsibility. Building a brand platform like Patagonia’s is difficult, expensive, and somewhat risky. But, when brands reduce the amount they spend on paid media, they can invest in building a brand which will help their paid media work significantly better, and more importantly, create brand evangelists.

Establish common language.

Ask a handful of people in various ranks and roles to share five adjectives they'd use to describe the company and two aspects of the business that are unique or valuable. Look for themes or especially strong responses, and synthesize them into a clearly defined description

That clarity leads to a real and relatable persona that helps you build a loyal customer base. "The brands that have been most successful in the social space have humanized their business"

Just like in corporations, setting goals and having a vision proves to be an essential start for cities that want to engage business.

Matthew Lynch, the project lead, said one of the main success factors is the opportunity for direct and open dialogue. “

It is composed of scientists and engineers, university professors, poets and architects, and also includes "people in design, education, arts, music and entertainment, whose economic function is to create new ideas, new technology and/or creative content”

Employers see creativity as a channel for self-expression and job satisfaction in their employees. About 38.3 million Americans and 30 percent of the American workforce identify themselves with the Creative Class.

cities which attract and retain creative residents prosper, while those that do not stagnate. This research has gained traction in the business community, as well as among politicians and urban planners. Florida and other Creative Class theorists have been invited to meetings of the National Conference of Mayors and numerous economic development committees, such the Denver mayor's Task Force on Creative Spaces and Michigan governor Jennifer Granholm's Cool Cities Initiative.[1]

It includes the standard socio-economic and demographic factors – age, occupation, education, income – but importantly, in addition to behavioral factors, uses values and attitudes.[1]

New Economic Order: This group comprises about 24 percent of the adult population of developed economies. There are 59 million NEOs in the US, 6 million in Canada, 12 million in the UK and 4 million in Australia. NEOs exhibit progressive social values, have high social intelligence and are motivated by authenticity, design, quality, experience, provenance and the path less travelled. Almost all (93%) of NEOs are in the top third of discretionary spenders.[4]

Evolving Economic Order

Place Capital can be defined as the shared wealth (built and natural) of the public realm – and it is increasingly becoming society’s most important means of generating sustainable economic growth for communities.

Where Place Capital is strongest people actually compete to contribute to this shared wealth, often changing their behavior in ways that ultimately support the value the place gives to others.

Public markets, town commons, and communal wells are early examples of human efforts to create these ‘shared value generators’ in physical places. Today, public places receive relatively little focus and investment above the necessary infrastructure and facilities to support production and distribution.

Because they still own the assets, there is no protection from creditors and no charitable income tax deduction is available.

If they transfer the stock to a CRT instead, the Brodys can take an immediate charitable income tax deduction of $90,357. Because they are in a 35% tax bracket, this will reduce their current federal income taxes by $31,625.

That’s $78,000 more in income than if the Brodys had sold the stock themselves. And because the assets are in an irrevocable trust, they are protected from creditors.

In recent weeks, college students on dozens of campuses have demanded that university endowment funds rid themselves of coal, oil and gas stocks. The students see it as a tactic that could force climate change, barely discussed in the presidential campaign, back onto the national political agenda.

“Our students are already demanding action, and we must not ignore them.”

But at colleges with large endowments, many administrators are viewing the demand skeptically, saying it would undermine their goal of maximum returns in support of education.

oversharing and status anxiety, the two great scourges of the modern world.

But that would be to debase the word “information.”

Look at index after index, and you see SRI funds that consistently outperform their non-responsible counterparts. It's easy to understand why, if you consider companies incorporating sustainable and socially responsible practices are generally also innovative and forward-thinking in other areas -- which tends to lead to better returns.

Cliff Feigenbaum, publisher of Green Money, believes that SRI is gaining wider market acceptance, but still remains niche. As he told me, it's migrated from values-based personal investors to become part of much larger institutional portfolios, but only a minute part of these portfolios. It would appear institutional investors include SRI funds to tick off a box for trustees and shareholders.

In this new initiative, Ceres and the Tellus Institute will partner on the Global Initiative for Sustainability Ratings (GISR) to seize an urgent opportunity to create a non-commercial, generally accepted sustainability ratings standard that meets the highest standards of technical excellence, independence and transparency.

The last decade has witnessed the rise of sustainability as a defining element of responsible business strategy and performance. In fact, companies like Nike, GE, Unilever, Novo Nordisk, Natura and dozens of others recognize sustainability as integral to their global competitiveness and long-term prosperity.

One need look no further than the BP oil spill, the collapse and taxpayer bailout of the US auto industry, and the Massey Energy mine explosion to understand why financial markets must develop better ways to assess sustainability performance.

“Why do we do all this?” former Mayor Gavin Newsom said in a 2008 interview. “Because it’s the right thing to do. We’re consistently among the top travel destinations in the world. We think people are attracted to the values of this city.”

“There is no endeavor more noble than the attempt to achieve a collective dream. When a city accepts as a mandate its quality of life; when it respects the people who live in it; when it respects the environment; when it prepares for future generations, the people share the responsibility for that mandate, and this shared cause is the only way to achieve that collective dream.”

FTSE Group, NAREIT, and the U.S. Green Building Council (USGBC) recently announced a jointly developed green property index for both institutional and retail investors. This first of a kind index was a collaborative effort bringing together global market leaders in US real estate indexing, REIT market expertise, and environmental building standards.

The indexes, currently in the final stages of implementation, will give investors a structured and disciplined way to measure and model the risk and reward profile of green property, using the first codified, transparent definition of listed green property. In addition, the indexes will also provide investors with new ways to incorporate principles of sustainability into their property selections and portfolios, and access this investment theme through index-linked financial products

owners include many of the largest green portfolios, measured as the estimated share of total portfolio value that has either LEED or EnergyStar certification. Just a few of the representative green indexed REITs include Douglas Emmett (DEI), Government Properties Income Trust (GOV), Piedmont Office Realty Trust (PDM), Boston Properties (BXP), Franklin Street Properties (FSP), Brandywine Realty Trust (BDN), Vornado Realty Trust (VNO), SL Green Realty (SLG), Ashford Hospitality Trust (AHT), Kilroy Realty (KRC), Washington REIT (WRE), and Cousins Properties (CUZ).

“We cannot apply the same approach for both.”

As UTC’s Sisson put it, “When we see cities stepping up and making policies and strategies in support of energy efficiency, that is a clear signal to us.” He also pointed out that city visions can vary dramatically, so it’s important to understand their objectives.

So my first-hand experience with trying to build a greener home and office space is this: We’re relying way too much on the end consumer to move the market forward.

’m not saying you should stop marketing to the end consumer -- we must normalize green building for them so they can comfortably adopt it. But we can’t rely on the consumer to push the architect, builder, appraiser and banker to get a green or more-efficient home or building built. It’s just too hard. And at the end of the day, our ongoing research has proven time and again that consumers will choose the more convenient, comfortable option. They simply don’t want to do battle with the construction industry to get a greener home.

So if you’re responsible for marketing an energy efficient or green building product, take a chunk of your marketing dollars and spend them on an out of the box campaign to show everyone in the value chain what’s in it for them. When we stop relying on consumers to tilt at windmills, we’ll quickly make green building the new normal.