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We know people appreciate personally relevant content and a sense of community, but these findings suggest that relevance may also be found in making content more specific to where someone lives, not just their lifestyle.

They conclude that the number of content likes, shares and comments (as opposed to likes of the brand page) were strongly correlated with organic reach. Frequency of posting had a far lower although still positive correlation.

The first challenge is to get initial momentum, and then the second challenge is to ramp that up. A few months later we rolled out a strategy where we gave away thousands of dollars of free money on the marketplace. That stimulated sales for sellers and helped buyers see how they could use the site. Four weeks later we had reached a thousand dollars of revenue per week.

That was essentially your business idea being validated.

ensuring the cars were in the storytelling

the series is aiming for something more subtle: instilling in viewers an affinity for Buick.

“Buick is enabling the entire experience

Russ Axelrod

Buick models, particularly the Regal, appear only incidentally in the videos, as in product placement deals in television shows or movies. Specifically, participants drive from one establishment or attraction to another in Buicks, but never mention the brand.

“If I’m a consumer coming to the site, the underlying message is that Buick gets me, that they understand what I like on a content basis, and if they understand what I like on a content basis maybe they’ll understand me on a vehicle basis.”

It is no coincidence that the brand is, through the series, encouraging a fresh look at cities at the same time its ads encourage a fresh look at its cars.

“Buick is sort of trying to reinvent itself in the eyes of the consumer,”

Cities are reinvigorating themselves and being discovered in a new way, whether it’s Miami or L.A. or New York, and that’s what Buick is trying to get across as well.”

Buick has been the company’s fastest growing brand

“We talked about Detroit, and we love Detroit, but it’s not in the original batch of cities because we do quite well there as it is,” said Mr. Casmon of Buick. “Los Angeles, Miami, New York — in some of those markets we don’t have as strong a position, and we’re hoping to reintroduce the Buick brand to that audience, especially those who drive imports who are not familiar with Buick right now.”

the important thing is to understand your customers. You need to know what they find useful.

That was because we were speaking to genuine customer demand.

They have a like gate with a very compelling call-to-action. They also have a customer photo generator application that allows users to customize their Facebook profile picture with their favorite NHL team.

It uses social proof and data from Facebook to actually show why people like the Bing page

Beyond an awesome gift card app, Starbucks uses its page to run contests for seasonal products and also offers a slick store locator application.

The Burt's Bees Facebook Page uses a customer tab to aggregate the global online word-of-mouth buzz about its products in an interesting and unique way.

Sometimes the best way to build a community is through a shared cause.

interesting and engaging content. It shares a TON of great videos that are both educational and entertaining.

Events

Makeovers

Company culture. Generate greater customer engagement by giving your clients an inside peek at your business through a board or boards that offer a feel for your company's style, ideas, projects and commitments.

members of the Creative Class value meritocracy, diversity and individuality, and look for these characteristics when they relocat

For a city to attract the Creative Class, he argues, it must possess "the three 'T's": Talent (a highly talented/educated/skilled population), Tolerance (a diverse community, which has a 'live and let live' ethos), and Technology (the technological infrastructure necessary to fuel an entrepreneurial culture)

“the Creative Class share of the workforce; innovation, measured as patents per capita; high tech industry, using the Milken Institute's widely accepted Tech Pole Index…; and diversity, measured by the Gay Index, a reasonable proxy for an area’s openness"

Creative workers are looking for cultural, social, and technological climates in which they feel they can best "be themselves".

active participation in a variety of experiential activities.

Street Level Culture

hard to draw the line between participant and observer, or between creativity and its creators”

interest in being participants and not spectators

40 million workers—30 percent of the U.S. workforce

Super-Creative Core: This group comprises about 12 percent of all U.S. jobs. It includes a wide range of occupations (e.g. science, engineering, education, computer programming, research), with arts, design, and media workers forming a small subset. Florida considers those belonging to this group to “fully engage in the creative process” (2002, p. 69). The Super-Creative Core is considered innovative, creating commercial products and consumer goods. The primary job function of its members is to be creative and innovative. “Along with problem solving, their work may entail problem finding”

knowledge-based workers

Florida argues that the Creative Class is socially relevant because of its members' ability to spur regional economic growth through innovation (2002).

these usually require a high degree of formal education

Symbid confirms that their investors want to live vicariously through the efforts and innovation of the issuers.  Their Angel investors frequently roll over their investments.  The investor communication tool allows for investors to easily be updated and even vote on board members and larger decisions with the founders.

“In Europe, there will be increasing fusion between crowdfunding and angel networks. The notion that they are two entirely distinct concepts is an artificial one, and we will begin seeing more and more investors using both online (crowdfunding platforms) and offline (angel networks) methods to make their investments.”

However, US Angel networks will embrace crowdfunding more when

prediction

crowdfunding for equity becomes legal in the US in 2014.

er dealers that will emerge in 2013 as crowdfunding for equity is delayed. 

The exception will be the new brok

Leading crowdfunding for equity players like Chance Barnett at CrowdFunder and Candace Klein at SoMoLend are getting licensed as brokers and will start engaging leading angel networks in the US.  SecondMarket’s partnership with Angelist is a recent direction how the landscape is changing.  Angelist had $12 million plus in transaction by angels into start ups in December 2012.

The new angel network ‘upstart’ FundingPost

While content is king, distribution is king kong