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Every startup looking to re-imagine broken industries, whether it's housing or health care, has one thing in common: well-designed experiences.

Millennials are everything we claim they are: egotistical and altruistic, debt-ridden and money-savvy, entitled and undeniably driven.

Millennials are the personification of a larger macro shift relevant to all of us: impatience with the irrelevant, intolerance for the unwieldy, and a proclivity towards circumvention.

People are fundamentally resistant to change, argue Chip and Dan Heath in Switch, but there are ways to make positive behavior easier and more likely. One method: shrink the change. It’s easier for people to take a small step like washing the dishes than a large step like cleaning the whole apartment. But once they take that small step and reap the rewards, they’re more likely to continue and expand on that initial behavior.

We’ve already been blown away by the excitement and energy exhibited on campuses across the world. More than 1,100 students are taking actions like riding their bikes instead of driving, getting a dose of inspiration from a Ted Talk, and volunteering with a local nonprofit. They are competing against each other for prizes big and small. The competition feeds the program’s growth, expanding the impact of each small step,