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Impact investments are investments made into companies, organizations, and funds with the intention to generate measurable social and environmental impact alongside a financial return.

A rapidly growing supply of capital is seeking placement in impact investments across geographies, sectors, and asset classes, with a wide range of return expectations.

This investment interest is sparking the emergence of a new industry that operates in the largely uncharted area between philanthropy and a singular focus on profit-maximization.

In this new initiative, Ceres and the Tellus Institute will partner on the Global Initiative for Sustainability Ratings (GISR) to seize an urgent opportunity to create a non-commercial, generally accepted sustainability ratings standard that meets the highest standards of technical excellence, independence and transparency.

The last decade has witnessed the rise of sustainability as a defining element of responsible business strategy and performance. In fact, companies like Nike, GE, Unilever, Novo Nordisk, Natura and dozens of others recognize sustainability as integral to their global competitiveness and long-term prosperity.

One need look no further than the BP oil spill, the collapse and taxpayer bailout of the US auto industry, and the Massey Energy mine explosion to understand why financial markets must develop better ways to assess sustainability performance.

“’Placemaking’ is both an overarching idea and a hands-on tool for improving a neighborhood, city or region. It has the potential to be one of the most transformative ideas of this century.”

parks, downtowns, waterfronts, plazas, neighborhoods, streets, markets, campuses and public buildings

his process is essential–even sacred–to people who truly care about the places in their lives.

The WBCSD's Urban Infrastructure Initiative (UII) brings together a diverse group of companies: ACCIONA, AECOM, AGC, CEMEX, EDF, GDF SUEZ, Honda, Nissan, Philips, Siemens, TNT, Toyota and UTC. The UII Co-chairs are CEMEX, GDF SUEZ, Schneider Electric and Siemens; WBCSD is also actively involved as Co-chair. These companies from sectors including energy, buildings, materials, transport, engineering, water, equipment, and support services are collaborating to help urban authorities develop realistic, practical and cost-effective sustainability action plans. The project draws on the expertise of individual companies who already work with urban planners and engineers to provide services and solutions to sustainability challenges in cities.

Each city faces different challenges. Tailor-made solutions are required, as challenges and opportunities vary from country to country and city to city. Some cities can capitalize on expanding populations. Others need to deal with aging and declining numbers. City governments must therefore find systemic solutions to address the interlinked social and environmental challenges and create the right framework conditions to make them competitive in order to attract investments.

For cities, the case for action is compelling: A sustainable city is more competitive and offers its citizens better lives. It uses resources more efficiently, thrives economically, and creates an inclusive community. For companies, the case for action is also compelling:  the urban market offers companies the opportunity to provide systems solutions, products and services in support of sustainable development in cities (buildings, energy, infrastructure, waste collection and recycling, etc.)

People are fundamentally resistant to change, argue Chip and Dan Heath in Switch, but there are ways to make positive behavior easier and more likely. One method: shrink the change. It’s easier for people to take a small step like washing the dishes than a large step like cleaning the whole apartment. But once they take that small step and reap the rewards, they’re more likely to continue and expand on that initial behavior.

We’ve already been blown away by the excitement and energy exhibited on campuses across the world. More than 1,100 students are taking actions like riding their bikes instead of driving, getting a dose of inspiration from a Ted Talk, and volunteering with a local nonprofit. They are competing against each other for prizes big and small. The competition feeds the program’s growth, expanding the impact of each small step,

There’s a new era of social networking that’s taking shape around charitable giving. Younger people are rapidly adopting these new tools, and learning to use them in more and more substantive ways, to go beyond mere socializing and make these tools extremely productive. We’re seeing the sphere of social networking mature in a way that’s very exciting. People who continue to dismiss these social platforms as "a waste of time" or "just social chatter" are missing the boat. This is how people interact with each other and get things done. They share their personal and professional lives online. It should be no different when it comes to their philanthropic lives. More and more, we’re seeing the Crowdrise community share their charitable efforts with their social networks, both as a way to highlight their own commitment to a cause and as a very efficient way to turn their friends and family into new supporters.

They say “time is money,” but time is also an irreplaceable and personal connection to a cause.