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Tobias Brenner

Why do Blogs have Such High Google PageRank? - 0 views

www.hitme.com.au/...uch-High-Google-Page-Rank.aspx

blog strengths

shared by Tobias Brenner on 31 Aug 10 - Cached
  • Why do Blogs have Such High Google PageRank? Blogs tend to have very strong Google PageRanks. These high PageRanks are achieved through one of the hallmarks of the blogging technique. People who maintain blogs (called bloggers) are free and generous linkers. If gaining link exchanges was ever a problem for you in the past, you need to consider a starting a blog.
  • Blogs attract links because of several important factors. One of those factors is fresh, constantly updated content. It’s an old adage already that good content will attract links. With blogs, it is a fact. By providing your readers with quality daily posts, other bloggers will link to them, and comment upon them in their own blogs.
  • Milos Vujnovic on 01 Sep 10
     
    also daily ist ja wohl ein wenig übertrieben
Milos Vujnovic

Swot analysis of wikis an enterprise perspective - 0 views

www.slideshare.net/...ikis-an-enterprise-perspective

analyse definition eteaming enterprise2.0 wiki swot socialsoftware projectmanagement slideshare

shared by Milos Vujnovic on 31 Aug 10 - Cached
  • Milos Vujnovic on 31 Aug 10
     
    Operational Areas Today, many or most companies use wikis for the creation of their knowledge base, for project management issues as well as part of the company's e-learning activities. But wikis are as well used as content management systems where internal news, address books, process documentation or guidelines are published. This way corporate wikis can work as a hub in an intranet 2.0. But what are the strengths, weaknesses, opportunities and threats of corporate based wikis?
Milos Vujnovic

Enterprise 2.0 & Social Media Strategies: Social Software - An Enterprise Perspective -... - 0 views

milosvujnovic.blogspot.com/...re-enterprise-perspective.html

analyse definition eteaming enterprise2.0 projectmanagement socialsoftware swot wiki

shared by Milos Vujnovic on 31 Aug 10 - Cached
  • SWOT Analysis
  • Social Software - An Enterprise Perspective - Part 1: SWOT Analysis of Wikis
  • History & Definition
  • ...3 more annotations...
  • Operational Areas
  • Types of Wikis
  • Today, many or most companies use wikis for the creation of their knowledge base, for project management issues as well as part of the company’s e-learning activities. But wikis are as well used as content management systems where internal news, address books, process documentation or guidelines are published. This way corporate wikis can work as a hub in an intranet 2.0. But what are the strengths, weaknesses, opportunities and threats of corporate based wikis?
Tobias Brenner

No Blog - deutsche IT-Unternehmen verweigern sich dem Web 2.0 | media-TREFF - 0 views

www.media-treff.de/...men-verweigern-sich-dem-web-20

deutsche unternehmen blog analyse

shared by Tobias Brenner on 31 Aug 10 - Cached
  • Nur drei von 100 großen deutschen IT-Unternehmen nutzen Corporate Blogs für ihre Unternehmenskommunikation richtig. Zu diesem ernüchternden Ergebnis kommt eine Untersuchung von PR-COM.
Tobias Brenner

Deutsche Unternehmen bloggen - Blogging Magazin - 0 views

www.blogging-magazin.de/deutsche-unternehmen-bloggen

unternehmen blog introduction analyse

shared by Tobias Brenner on 31 Aug 10 - Cached
  • Auf Manager-Magazin.de werden im Artikel “Corporate Blogging: Kommunikation 2.0″ einige deutsche Unternehmen vorgestellt, die aktiv bloggen. Ob Chef oder Mitarbeiter, das Interesse deutscher Unternehmen, Blogs als Kommunikationsmittel einzusetzen steigt.
Tobias Brenner

Zukunft Online PR 2009 - alles Twitter oder was? PR 2.0 | Euroweb Blog - 0 views

blog.euroweb.de/9-alles-twitter-oder-was-pr-20

twitter introduction enterprise2.0

shared by Tobias Brenner on 31 Aug 10 - Cached
  • Warum bloggt Daimler? Weil neue Zielgruppen über klassische Kanäle (Zeitung, Radio) kaum erreichbar sind. Er selbst gesteht “ich habe selten Druckerschwärze an den Händen” – Zeitung liest er höchstens Samstag. Knaus informiert sich im Web, weil es schneller geht. In Blogs findet er häufig noch weitergehende Infos und Linktipps.
  • Knaus wiederholt die vier Säulen von Social Media: Dialog, Authentizität, Transparenz und Geschwindigkeit. Außerdem stellt er klar, dass ein Corporate Blog niemals so schnell in die Top Blogs aufsteigen kann, wie ein privat betriebenes Blog. Wer schnell zu Ruhm gelangen will, sollte dann besser auf Microblogging (Twitter) setzen, rät Knaus.
Tobias Brenner

Thema Blog - Teil III: Für Unternehmen - Kommunikationsinstrument Blog | Euro... - 0 views

blog.euroweb.de/-kommunikationsinstrument-blog

blog enterprise2.0 introduction

shared by Tobias Brenner on 31 Aug 10 - Cached
  • Corporate Blogs
  • Service-Blog
  • Kampagnen-Blogs
  • ...4 more annotations...
  • Themen-Blog
  • Krisen-Blog
  • CEO-Blog
  • Der Blog des Tiefkühlwarenproduzenten Frosta gilt als das Paradebeispiel eines Corporate Blogs. Es bloggen sowohl Mitarbeiter aller Abteilungen als auch die Geschäftsführung. Es werden spannende Einblicke ins Unternehmen gewährt. Unter anderem werden verschiedene Packungsentwürfe für die Produkte vorgestellt und die Leser werden aufgefordert, ihren Favoriten auszuwählen. Dadurch wird nicht nur die Interaktivität im Blog gefördert, sondern der Einzelne entwickelt auch einen persönlichen Bezug zu dem Produkt, vor allem, wenn sein Favorit später vermarktet wird.
Tobias Brenner

Zehn typische Fehler beim Social Media Einsatz (Pressemitteilung 382221) - 0 views

www.presseanzeiger.de/...382221.php

socialmedia weaknesses analyse

shared by Tobias Brenner on 31 Aug 10 - Cached
  • 1. Zögerlich: Viele Unternehmen sind nur halbherzig, unentschlossen und mit "angezogener Handbremse" dabei.
  • 2. Planlos: Praktikanten erstellen Online-Profile auf Social-Media-Kanälen, die verwaisen.
  • 3. Falsche Steuerung: Wenn der Einsatz von Social Media in der Werbe- oder IT-Abteilung betrieben wird, dann verpufft das Investment ohne Erfolg.
  • ...7 more annotations...
  • 4. Einfallslos: Einige Unternehmen wollen bei Social Media einfach nur mitmachen, aber die Präsenz alleine reicht nicht aus.
  • 5. Ängstlich: Social Media brauchen Freiraum, um Spontaneität, Kreativität und Empfehlungen zu entwickeln.
  • 6. Geizig: Social Media brauchen kontinuierliche Ressourcen
  • 7. Monologe: Ego-Meldungen und Werbung
  • 8. Juristische Härte:
  • 9. Ungeduld: Viele Unternehmen erwarten von Social Media zu schnell zu große Erfolge.
  • 10. Zugeknöpft: Unternehmen müssen sich bei Social Media transparent und offen präsentieren.
Tobias Brenner

Building a Campaign Web Site: Blog vs. Wiki | Nuketown - 0 views

www.nuketown.com/...campaign-blogs-vs-wikis

blog socialmedia strengths

shared by Tobias Brenner on 31 Aug 10 - Cached
  • Blogs work best for journal-driven campaign web sites.  These are sites built around diary, journal, or log-based updates on the campaign.
  • Blogs are also great for supplemental, in-character web sites and diaries.
  • A key element of blogs is their conversational nature – even when used primarily as a light-weight content management system, you can still enable comments, which can easily spawn conversations with campaign members, fans of the system you’re playing and other random visitors.
  • ...3 more annotations...
  • Another strength of blogs
  • is the ability to add plugins to expand the usefulness of your blog. Plugins like Akismet cut down on spam comments, while NextGEN Gallery allows you to easily post those photos of the epic Battle of Nar-Shoggoth that you’ve been meaning to share for the last three years. Throw in Google Analytics, and suddenly you have a really good idea of what’s popular on your blog.
  • Once you move beyond the self-imposed limitations of story and major characters, blogs can become awkward and unwieldy. While you can (and should) impose order on the chaos using tags and categories, I’ve found it becomes increasingly difficult as you expand the blog to include important locations,
Tobias Brenner

Enterprise collaboration with blogs and wikis | Developer World - InfoWorld - 0 views

www.infoworld.com/...laboration-blogs-and-wikis-320

blog enterprise2.0 strengths collaboration

shared by Tobias Brenner on 31 Aug 10 - Cached
  • can be a benefit, but this lack of control over content causes some companies to wonder whether these tools might prove detrimental to business. Many struggle with the issue of how much autonomy to allow employees when they blog.
  • Still, public-relations professionals worry that too-candid blogs may result in branding meltdowns. This fear results in some odd restrictions.
  • While this is intended as an internal blog, I recognize that it will become public -- welcome to the Internet! As a result, please recognize that I may be a bit limited in my comments and responses, to protect Intel.’’
Tobias Brenner

Enterprise collaboration with blogs and wikis | Developer World - InfoWorld - 0 views

www.infoworld.com/...laboration-blogs-and-wikis-320

enterprise2.0 blog strengths collaboration

shared by Tobias Brenner on 31 Aug 10 - Cached
  • , thereby giving them a clearer picture of what customers want.
  • Corporate blogs don’t have to be public. IBM has several outward-facing blogs for communicating with customers, but the company also has BlogCentral, an internal IBM pilot program that enables employees to keep personal blogs.
  • “And companies who haven’t already developed a clear policy on employee blogging will soon have to do so.”
  • ...2 more annotations...
  • it can help you discover colleagues throughout the company with interests similar to your own
  • “We’ve seen people using blogs to diary their daily experiences using a new technology or building a new kind of system, monitored by others as a sort of real-time virtual apprenticeship, which lets them observe events as they unfold and see the issues that arise and how they are addressed.”
Tobias Brenner

Enterprise collaboration with blogs and wikis | Developer World - InfoWorld - 0 views

www.infoworld.com/...laboration-blogs-and-wikis-320

collaboration enterprise2.0 blog strengths weaknesses

shared by Tobias Brenner on 31 Aug 10 - Cached
  • The good and bad of blogs
  • “The strength of blogs and wikis is that they provide direct interaction with readers. People don’t want to interact with press releases, and if they don’t feel the content is real, they’ll simply stop reading the blog.”
Milos Vujnovic

Project Management 2.0 - The Ultimate Benefits Of The New Approach To Project Management - 0 views

catrinawashinton1.blackbeltdiary.com/...approach-to-project-management

socialmedia enterprise2.0 projectmanagement

shared by Milos Vujnovic on 30 Aug 10 - Cached
  • A good example of wiki usage would be Dresdner Kleinwort, the investment banking division of Dresdner Bank AG that gained an e-mail traffic volume reduction by 75%
  • They also slashed meeting time in half.
  • Today, the project management landscape is changing, opening new competitive advantages for companies. While some companies are struggling with the pains of traditional project management tools and e-mail, others are becoming more efficient and innovative by leveraging the benefits of the new technologies.
  • ...6 more annotations...
  • PROJECT MANAGEMENT 2.0 TOOLS: A NEW COLLABORATIVE SPACE
  • Productivity Boost
  • Many-to-Many Structure Benefits
  • Taking Advantage of the Wisdom of the Whole Team
  • Making It Simple to Collaborate
  • NEW OPPORTUNITIES FOR BUSINESSES BROUGHT BY ENTERPRISE 2.0
  • Tobias Brenner on 30 Aug 10
     
    Project Management 2.0 
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