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Tobias Brenner

5 Lessons Social CRM can Learn from CRM | Dr. Harish Kotadia - 0 views

hkotadia.com/...2411

wiki enterprise2.0 social crm strategy

shared by Tobias Brenner on 05 Sep 10 - Cached
  • Lesson 1: Social CRM is a Strategy Social CRM is a business strategy, it is not technology, tools or platform. Social CRM can be defined as the business strategy of engaging customers through Social Media with goal of building trust and brand loyalty.
  • Lesson 2: Optimize Business Processes Reason why many of the CRM implementations failed over the last decade is that the underlying CRM related business processes were not re-engineered or optimized for the CRM system
  • Lesson 3: Data Quality is Very, Very (and Very) Important Any information system is only as good as data in it. We have all heard of the phrase “Garbage in, Garbage out” and this aptly describes why some of the CRM implementations failed. Not enough care was taken to ensure data quality.
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  • Lesson 4: Leverage Analytics Another key lesson we can learn is to leverage analytics. Thanks to their CRM systems, organizations were able to collect vast amount of data and have 360 degree view of their customers, but the same data could have been used much more effectively by applying  Predictive Analytics.
  • Lesson 5: Project Ownership and Leadership While discussing about project ownership and execution of CRM projects, I am reminded of this maxim: “a camel is a horse designed by committee”. In any large and complex project with multiple stake-holders, it is very important to have a clearly identified “owner” and an effective “leader” who will be responsible for the success of the project.
Milos Vujnovic

Six Counterintuitive Truths About Enterprise 2.0 Adoption - 0 views

www.cmswire.com/...erprise-20-adoption-008291.php

enterprise2.0 socialmedia implementation strategy truth adoption

shared by Milos Vujnovic on 17 Aug 10 - Cached
  • 1. Launch Before You Are Comfortable
  • This is a tough one for most of us. Ignore instinct and training and go live before you’re ready. Don’t wait until you’ve addressed all the technical issues and fine-tuned every workflow. Naturally, you’ll communicate this strategy to users: if they think you think they’re using the final iteration, you’ll have a credibility problem. Release early and often.
  • 2. Training Discourages Adoption
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  • . Impossible Deadlines Work Best
  • 3. Compliance is Not Victory
  • This goes hand in hand with the “launch before you’re ready” principle. (Convenient, huh?) Pick a realistic launch date and compress it by half. You’ll get more done than you believed possible and less than you think is enough, which is exactly the way it should be.Long deadlines — or no deadlines at all — are disaster for E2.0 programs.
  • 5. Past Successes Don't Count
  • 6. Accomplishment Trumps Productivity
  • Milos Vujnovic on 17 Aug 10
     
    6 Wahrheiten über Enterprise 2.0 die man so auf den ersten Blik nicht glauben würde.
Tobias Brenner

Jive Community: Jive Talks: Social Business - "A Required Technology" - 0 views

www.jivesoftware.com/...business-a-required-technology

enterprise2.0 strategy business jive implementation

shared by Tobias Brenner on 18 Aug 10 - Cached
  • 1) Social is the New Way to Do Business. This is Not “Facebook for the Enterprise.”
  • To drive a breakthrough in competitive advantage, Social Business applications must be purpose-built for the enterprise. These applications should create new ways for you to engage your people, customers, and the Social Web.
  • 2) Don’t Create A Social Frankenstein.
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  • Jive’s most successful social business customers don’t build Frankenstein monsters. A lot of companies are doing science experiments with different social technologies. They toy with departmental wikis, blogs, groups and/or small communities. While there is a lot to learn from experimenting, stitching together pieces of legacy tools and new toys will produce a monster. Not a Social Business. What is required is a platform that scales across your people, customers, suppliers, and the broad Social Web. One platform, with one integrated set of functionality and management controls.
Tobias Brenner

Small Business Owners Have A Project Management Problem - 0 views

webworkerdaily.com/...e-a-project-management-problem

enterprise2.0 introduction business strategy implementation

shared by Tobias Brenner on 18 Aug 10 - Cached
  • Bringing Small Business Project Management Online On the surface, it seems like the best method is to compromise — stick with the existing situation, but maybe share some of those documents through a tool like Google Docs. But for small business owners, finding robust project management tools (especially web-based applications) can scratch itches you didn’t even know you had. Simply by being more organized, you can expect to be more efficient and save your employees’ time — but it goes beyond making it easy for your staff to know what to work on next. Someone has to check over your system regularly, to both make sure that everyone’s doing their job and to make sure nothing’s slipped through the cracks. The more you can automate that progress, the more time and money you can save — and you can be sure that you’re not disappointing a client because your spreadsheet didn’t remind you of a due date.
  • Tobias Brenner on 18 Aug 10
     
    Bringing Small Business Project Management Online!
Milos Vujnovic

Wiki-Einführung: Warum die Angst, Wissen zu teilen, unbegründet ist | //SEIBE... - 0 views

blog.seibert-media.net/...sen-zu-teilen-unbegruendet-ist

wiki implementation knowledge management

shared by Milos Vujnovic on 01 Sep 10 - Cached
  • Warum haben Mitarbeiter Bedenken, ihr Wissen zu teilen?
  • Missverständnis: Informationen vs. Wissensanwendung
  • Das Wiki-Dashboard gibt Mitarbeitern etwas zurück
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  • Weniger interne Fachfragen führen zu mehr Produktivität
Milos Vujnovic

Enterprise 2.0 & Social Media Strategies: Review des IBM Web Take-Off - Teil 1: Unterne... - 0 views

milosvujnovic.blogspot.com/...s-ibm-web-take-off-teil-1.html

enterprise 2.0 social media implementation strategies ibm web take off customer relationship management

shared by Milos Vujnovic on 22 Sep 10 - No Cached
  • Die “Soziale Software” des Web 2.0 hat laut Welsch unser Leben verändert und wird es weiter verändern. Durch den Mitmacheffekt werden Teilnehmer dazu animiert ihr Wissen mit der Allgemeinheit zu teilen, so entsteht ein Mehrwert für alle Nutzer. Dienste wie Online Marktplätze, Blogs, Fotoalben und Wikis bestimmen zunehmend das Bild des Internets und eines haben alle Anwendungen gemeinsam: “Die Einfachheit aus Benutzersicht gewinnt gegenüber der komplexen Funktionalität.
Milos Vujnovic

Enterprise 2.0 & Social Media Strategies: Review des IBM WebTake-off - Teil 1: IBM Proj... - 0 views

milosvujnovic.blogspot.com/...bm-webtake-off-teil-1-ibm.html

enterprise 2.0 social media implementation strategies ibm web take off project northstar

shared by Milos Vujnovic on 22 Sep 10 - No Cached
  • Wie versprochen, hier nun der erste Teil unserer Nachberichterstattung vom IBM Web Take-Off am 16. September 2010 in Frankfurt. Im Vorfeld der Veranstaltung gab es hierzu einige Überlegungen. Wie z.B. soll die Zukunft der Webseiten beleuchtet werden und zum anderen welche Bausteine müssen oder sollten in Zukunft auf den Webseiten vertreten sein? Wie sollen Social Media Inhalte in Zukunft auf Webseiten integriert werden? Auf welche Inhalte sollte man sich konzentrieren? Können gar Social Media Inhalte oder Dienste die herkömmlichen Webseiten ersetzen?
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