Group items tagged communication - Enterprise 2.0 & Social Media Strategies

shared by Tobias Brenner on 18 Aug 10 - Cached

1) Social is the New Way to Do Business. This is Not “Facebook for the Enterprise.”
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To drive a breakthrough in competitive advantage, Social Business applications must be purpose-built for the enterprise. These applications should create new ways for you to engage your people, customers, and the Social Web.
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2) Don’t Create A Social Frankenstein.
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Jive’s most successful social business customers don’t build Frankenstein monsters. A lot of companies are doing science experiments with different social technologies. They toy with departmental wikis, blogs, groups and/or small communities. While there is a lot to learn from experimenting, stitching together pieces of legacy tools and new toys will produce a monster. Not a Social Business. What is required is a platform that scales across your people, customers, suppliers, and the broad Social Web. One platform, with one integrated set of functionality and management controls.
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shared by Milos Vujnovic on 25 Feb 11 - No Cached

shared by Tobias Brenner on 26 Aug 10 - Cached

Finding the Right Audience: Many of our experts agreed that while the mass social platforms, like Twitter and Facebook, are useful, the niche, industry-specific communities provide just as much, and sometimes more, value for clients.
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Social media has the ability to save companies lots of money through enhancing traditional and online campaigns. INgage Networks‘ Corporate Communications Manager Kathy Saenz explained how her company saved $270K in expenses via social media.
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shared by Milos Vujnovic on 25 Sep 10 - No Cached

shared by Milos Vujnovic on 09 Sep 10 - No Cached

Social Software - An Enterprise Perspective - Part 2: SWOT Analysis of Blogs
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Today many companies use blogs within their marketing strategy to communicate directly with their customers leaving out the typical marketing speech. This way blogs can be used as a base for a company’s social media strategy.  As weblogs are dialog- and community oriented personal publication instruments, they can be seen as a tool for identity, relation and information management. Parts of the identity are details of the author, the bloggers topic, and personal spelling style and publication rhythm. Relations are provided through the possibility of networking tools like comment functions, blogrolls and trackbacks. Information is generated by the content, links, documents, storage and classification. All together, these are components for an active and efficient information management.
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shared by Milos Vujnovic on 17 Aug 10 - Cached

1. Launch Before You Are Comfortable
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This is a tough one for most of us. Ignore instinct and training and go live before you’re ready. Don’t wait until you’ve addressed all the technical issues and fine-tuned every workflow. Naturally, you’ll communicate this strategy to users: if they think you think they’re using the final iteration, you’ll have a credibility problem. Release early and often.
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2. Training Discourages Adoption
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. Impossible Deadlines Work Best
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3. Compliance is Not Victory
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This goes hand in hand with the “launch before you’re ready” principle. (Convenient, huh?) Pick a realistic launch date and compress it by half. You’ll get more done than you believed possible and less than you think is enough, which is exactly the way it should be.Long deadlines — or no deadlines at all — are disaster for E2.0 programs.
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5. Past Successes Don't Count
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6. Accomplishment Trumps Productivity
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shared by Milos Vujnovic on 17 Aug 10 - Cached

Maybe you know why you collaborate, maybe you don't, but here is why I believe we collaborate - to create new knowledge. That's it plain and simple. Whether we are collaborating face to face, on a conference call, or in a community of practice discussion thread, the additive input from others adds to the knowledge we have and we create new knowledge. It may simply be a new perspective or one of those powerful light bulb moments where genius is created, but new knowledge is created in the process.
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shared by Tobias Brenner on 31 Aug 10 - Cached

, thereby giving them a clearer picture of what customers want.
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Corporate blogs don’t have to be public. IBM has several outward-facing blogs for communicating with customers, but the company also has BlogCentral, an internal IBM pilot program that enables employees to keep personal blogs.
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“And companies who haven’t already developed a clear policy on employee blogging will soon have to do so.”
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it can help you discover colleagues throughout the company with interests similar to your own
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“We’ve seen people using blogs to diary their daily experiences using a new technology or building a new kind of system, monitored by others as a sort of real-time virtual apprenticeship, which lets them observe events as they unfold and see the issues that arise and how they are addressed.”
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