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Maybe you know why you collaborate, maybe you don't, but here is why I believe we collaborate - to create new knowledge. That's it plain and simple. Whether we are collaborating face to face, on a conference call, or in a community of practice discussion thread, the additive input from others adds to the knowledge we have and we create new knowledge. It may simply be a new perspective or one of those powerful light bulb moments where genius is created, but new knowledge is created in the process.

, thereby giving them a clearer picture of what customers want.

Corporate blogs don’t have to be public. IBM has several outward-facing blogs for communicating with customers, but the company also has BlogCentral, an internal IBM pilot program that enables employees to keep personal blogs.

“And companies who haven’t already developed a clear policy on employee blogging will soon have to do so.”

The good and bad of blogs

“The strength of blogs and wikis is that they provide direct interaction with readers. People don’t want to interact with press releases, and if they don’t feel the content is real, they’ll simply stop reading the blog.”

can be a benefit, but this lack of control over content causes some companies to wonder whether these tools might prove detrimental to business. Many struggle with the issue of how much autonomy to allow employees when they blog.

Still, public-relations professionals worry that too-candid blogs may result in branding meltdowns. This fear results in some odd restrictions.

While this is intended as an internal blog, I recognize that it will become public -- welcome to the Internet! As a result, please recognize that I may be a bit limited in my comments and responses, to protect Intel.’’

If 90% of the knowledge needed to get work done is not supported by enterprise software or organizational learning departments, then there is a significant imbalance in most organizations today. Any time you wonder why things aren’t working in your organization, it’s because you’re in a system optimized for only one tenth of what you need to get done.

A good example of wiki usage would be Dresdner Kleinwort, the investment banking division of Dresdner Bank AG that gained an e-mail traffic volume reduction by 75%

They also slashed meeting time in half.

Today, the project management landscape is changing, opening new competitive advantages for companies. While some companies are struggling with the pains of traditional project management tools and e-mail, others are becoming more efficient and innovative by leveraging the benefits of the new technologies.