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Milos Vujnovic

Nine Ways to Build Your Own Social Network - 0 views

  • hese up-and-coming companies provide so-called “white label” social networking platforms that enable their customers to build their own social networks (often from scratch) and to tailor those networks to a range of purposes.
  • The idea of white labeling a network is to make the platform provider as invisible as possible to the social network’s users and to brand the network with the builder’s identity or intent.
  • The first provides hosted, do-it-yourself solutions with which customers can largely point and click their way to a brand new social network.
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  • There are roughly three types of companies that have emerged in the space of white label social networking.
  • We have taken a sample of nine of these companies – Ning, KickApps, CrowdVine, GoingOn, CollectiveX, Me.com, PeopleAggregator, Haystack, and ONEsite – all of which provide free baseline services, and reviewed them individually below.
  • The second type of company provides social networking software for download and installation onto one’s server.
  • The third type works very closely with clients to build a social network based on their needs.
Tobias Brenner

Jive Community: Jive Talks: Social Business - "A Required Technology" - 0 views

  • 1) Social is the New Way to Do Business. This is Not “Facebook for the Enterprise.”
  • To drive a breakthrough in competitive advantage, Social Business applications must be purpose-built for the enterprise. These applications should create new ways for you to engage your people, customers, and the Social Web.
  • 2) Don’t Create A Social Frankenstein.
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  • Jive’s most successful social business customers don’t build Frankenstein monsters. A lot of companies are doing science experiments with different social technologies. They toy with departmental wikis, blogs, groups and/or small communities. While there is a lot to learn from experimenting, stitching together pieces of legacy tools and new toys will produce a monster. Not a Social Business. What is required is a platform that scales across your people, customers, suppliers, and the broad Social Web. One platform, with one integrated set of functionality and management controls.
Milos Vujnovic

50 Social Sites That Every Business Needs a Presence on - Inside CRM - 0 views

  • If your business limits its online presence to advertising banners and blogging, it's missing out. The Internet provides powerful networking opportunities that allow users to effectively target their audience by logging on to social sites like LinkedIn, Digg and more. Take advantage of these tools by asserting your company's presence online and reaching more potential customers, business partners and employees.
  • Social-Media/Social-Bookmarking Sites
  • Niche Social-Media Sites
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  • Professional-Networking Sites
  • General Social-Media Sites
  • Job Sites
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    Überblick über verschiedene Social Media Anwendungen & Sites
Tobias Brenner

Zehn typische Fehler beim Social Media Einsatz (Pressemitteilung 382221) - 0 views

  • 1. Zögerlich: Viele Unternehmen sind nur halbherzig, unentschlossen und mit "angezogener Handbremse" dabei.
  • 2. Planlos: Praktikanten erstellen Online-Profile auf Social-Media-Kanälen, die verwaisen.
  • 3. Falsche Steuerung: Wenn der Einsatz von Social Media in der Werbe- oder IT-Abteilung betrieben wird, dann verpufft das Investment ohne Erfolg.
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  • 4. Einfallslos: Einige Unternehmen wollen bei Social Media einfach nur mitmachen, aber die Präsenz alleine reicht nicht aus.
  • 5. Ängstlich: Social Media brauchen Freiraum, um Spontaneität, Kreativität und Empfehlungen zu entwickeln.
  • 6. Geizig: Social Media brauchen kontinuierliche Ressourcen
  • 7. Monologe: Ego-Meldungen und Werbung
  • 8. Juristische Härte:
  • 9. Ungeduld: Viele Unternehmen erwarten von Social Media zu schnell zu große Erfolge.
  • 10. Zugeknöpft: Unternehmen müssen sich bei Social Media transparent und offen präsentieren.
Milos Vujnovic

Faszination Social Media: Die gefürchtete Frage nach dem ROI « kadekmedien's ... - 0 views

  • Social Media – was bringt mir das?
  • Was ist Social Media und wer ist zuständig?
  • Die Erfahrung mit Webseiten weist in Richtung SEO
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  • Social Media Management erfordert Neuordnung der innerbetrieblichen Organisation
  • Wie viel ROI bringt Social Media?
  • Statt ROI den Werbewert ermitteln
  • Warum braucht es Zeit bis Engagement Return erzeugt?
  • Neues muss erprobt werden!
Milos Vujnovic

Enterprise 2.0 & Social Media Strategies: Social Software - An Enterprise Perspective -... - 0 views

  • Social Software - An Enterprise Perspective - Part 2: SWOT Analysis of Blogs
  • Today many companies use blogs within their marketing strategy to communicate directly with their customers leaving out the typical marketing speech. This way blogs can be used as a base for a company’s social media strategy.  As weblogs are dialog- and community oriented personal publication instruments, they can be seen as a tool for identity, relation and information management. Parts of the identity are details of the author, the bloggers topic, and personal spelling style and publication rhythm. Relations are provided through the possibility of networking tools like comment functions, blogrolls and trackbacks. Information is generated by the content, links, documents, storage and classification. All together, these are components for an active and efficient information management.
Tobias Brenner

5 Lessons Social CRM can Learn from CRM | Dr. Harish Kotadia - 0 views

  • Lesson 1: Social CRM is a Strategy Social CRM is a business strategy, it is not technology, tools or platform. Social CRM can be defined as the business strategy of engaging customers through Social Media with goal of building trust and brand loyalty.
  • Lesson 2: Optimize Business Processes Reason why many of the CRM implementations failed over the last decade is that the underlying CRM related business processes were not re-engineered or optimized for the CRM system
  • Lesson 3: Data Quality is Very, Very (and Very) Important Any information system is only as good as data in it. We have all heard of the phrase “Garbage in, Garbage out” and this aptly describes why some of the CRM implementations failed. Not enough care was taken to ensure data quality.
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  • Lesson 4: Leverage Analytics Another key lesson we can learn is to leverage analytics. Thanks to their CRM systems, organizations were able to collect vast amount of data and have 360 degree view of their customers, but the same data could have been used much more effectively by applying  Predictive Analytics.
  • Lesson 5: Project Ownership and Leadership While discussing about project ownership and execution of CRM projects, I am reminded of this maxim: “a camel is a horse designed by committee”. In any large and complex project with multiple stake-holders, it is very important to have a clearly identified “owner” and an effective “leader” who will be responsible for the success of the project.
Milos Vujnovic

Social Media Marketing - Tipps für Suchmaschinenoptimierung und SMM - 0 views

  • bevor ein Twitter-Account oder eine Facebook-Fanpage angelegt wird, sollte ein SMM-Plan erarbeitet werden, der folgende 6 Punkte abdeckt: realistische Ziele, dafür benötigte Ressourcen, bestehende Risiken, konkrete Social Media Maßnahmen, geeignete Plattformen und praktikable Erfolgskriterien.
Milos Vujnovic

List of Dofollow Social Bookmarking Sites (PR 9 - PR 4) | Center Tips - 0 views

  • Social Bookmarking Submission is the first step of building backlinks. It will give immediate traffic and at the same time, build a lifetime backlinks to your websites. If you want a complete, tested Dofollow Social Bookmarking Sites, here’s the list that you are looking for:
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    not so many Bookmarkeing sites yet there ist a Pagerank included so you can easily see what seem to be the most relevant or popluar Bookmarking Sites on the net.
Tobias Brenner

The Future of Public Relations and Social Media - 0 views

  • Finding the Right Audience: Many of our experts agreed that while the mass social platforms, like Twitter and Facebook, are useful, the niche, industry-specific communities provide just as much, and sometimes more, value for clients.
  • Social media has the ability to save companies lots of money through enhancing traditional and online campaigns. INgage Networks‘ Corporate Communications Manager Kathy Saenz explained how her company saved $270K in expenses via social media.
Milos Vujnovic

Der Social Media Knigge - auch für den Tourismus / die Touristik? » Beratung ... - 0 views

  • 1. Wählen Sie Ihre favorisierten Netzwerke sorgsam aus
  • 2. Bleiben Sie authentisch
  • 3. Nach oben Meiden Sie plumpe Vertraulichkeiten
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  • 4. Lehnen Sie unerwünschte Anfragen ab
  • 5. Nach oben Belästigen Sie Ihre Kontakte nicht
  • 6. Bleiben Sie freundlich
  • 7. Nach oben Reagieren Sie humorvoll
  • 8. Halten Sie den Dialog lebendig
  • 9. Behalten Sie den Weitblick
  • 10. Nach oben Schließen Sie Trolle aus
Milos Vujnovic

Enterprise 2.0 & Social Media Strategies: Social Software - An Enterprise Perspective -... - 0 views

  • SWOT Analysis
  • Social Software - An Enterprise Perspective - Part 1: SWOT Analysis of Wikis
  • History & Definition
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  • Operational Areas
  • Types of Wikis
  • Today, many or most companies use wikis for the creation of their knowledge base, for project management issues as well as part of the company’s e-learning activities. But wikis are as well used as content management systems where internal news, address books, process documentation or guidelines are published. This way corporate wikis can work as a hub in an intranet 2.0. But what are the strengths, weaknesses, opportunities and threats of corporate based wikis?
Milos Vujnovic

Risiken und Schwächen: SWOT-Analyse für Social Media in Unternehmen: Für und ... - 0 views

  • Es gibt vielfältige Möglichkeiten, Kunden in Entwicklungsprozesse einzubinden. Audi hat zum Beispiel eine Kampagne gestartet, in der Interessierte das Auto der Zukunft designen können. Ford verfolgt einen pragmatischeren Ansatz und hat ausgewählte Testfahrer gebeten, über einen Zeitraum von sechs Monaten Erfahrungen zum getesteten Fahrzeug auf diversen Social-Media-Kanälen mitzuteilen. Andere Firmen gehen andere Wege. BMW hat beispielsweise einen Ideenwettbewerb für Mobilitätskonzepte der Zukunft initiiert. Es gibt aber auch Firmen, die sich auf Einzelkomponenten konzentrieren. So hat Volkswagen eine Initiative gestartet, in der Interessierte eine Applikation für zukünftige Infotainmentsysteme entwickeln können.
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    sehr interessanter aktueller Artikel über die STärken und Schwächen von Social Media in Unternehmen
Milos Vujnovic

8 Tools to Track Your Footprints on the Web - 1 views

  • Although search engines provide a great starting point when you're searching for someone online, with all of the new social sites that have popped up over the past few years, they're often just not enough.
  • 1. BlogPulse: Trends in the Blogosphere
  • 2. Pipl: Searching the Invisible Web
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  • 3. Spy: Watching what Happens on the Web
  • 4. Serph: The Social Web Right Now
  • 5. Social Mention: Mentions of your Name on the Social Web
  • 6. Monitter: Tracking Twitter
  • 7. BoardTracker 2.0: The Ultimate Search Tool for Forums
  • 8. Google Alerts: The big G
Milos Vujnovic

Enterprise 2.0 & Social Media Strategies: Review des IBM WebTake-off - Teil 1: IBM Proj... - 0 views

  • Wie versprochen, hier nun der erste Teil unserer Nachberichterstattung vom IBM Web Take-Off am 16. September 2010 in Frankfurt. Im Vorfeld der Veranstaltung gab es hierzu einige Überlegungen. Wie z.B. soll die Zukunft der Webseiten beleuchtet werden und zum anderen welche Bausteine müssen oder sollten in Zukunft auf den Webseiten vertreten sein? Wie sollen Social Media Inhalte in Zukunft auf Webseiten integriert werden? Auf welche Inhalte sollte man sich konzentrieren? Können gar Social Media Inhalte oder Dienste die herkömmlichen Webseiten ersetzen?
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