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Finding the Right Audience: Many of our experts agreed that while the mass social platforms, like Twitter and Facebook, are useful, the niche, industry-specific communities provide just as much, and sometimes more, value for clients.

Social media has the ability to save companies lots of money through enhancing traditional and online campaigns. INgage Networks‘ Corporate Communications Manager Kathy Saenz explained how her company saved $270K in expenses via social media.

hese up-and-coming companies provide so-called “white label” social networking platforms that enable their customers to build their own social networks (often from scratch) and to tailor those networks to a range of purposes.

The idea of white labeling a network is to make the platform provider as invisible as possible to the social network’s users and to brand the network with the builder’s identity or intent.

Bringing Small Business Project Management Online On the surface, it seems like the best method is to compromise — stick with the existing situation, but maybe share some of those documents through a tool like Google Docs. But for small business owners, finding robust project management tools (especially web-based applications) can scratch itches you didn’t even know you had. Simply by being more organized, you can expect to be more efficient and save your employees’ time — but it goes beyond making it easy for your staff to know what to work on next. Someone has to check over your system regularly, to both make sure that everyone’s doing their job and to make sure nothing’s slipped through the cracks. The more you can automate that progress, the more time and money you can save — and you can be sure that you’re not disappointing a client because your spreadsheet didn’t remind you of a due date.