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Milos Vujnovic

Faszination Social Media: Die gefürchtete Frage nach dem ROI « kadekmedien's ... - 0 views

kadekmedien.com/...gefurchtete-frage-nach-dem-roi

socialmedia ROI SEO management organisation engagement return

shared by Milos Vujnovic on 30 Aug 10 - Cached
  • Social Media – was bringt mir das?
  • Was ist Social Media und wer ist zuständig?
  • Die Erfahrung mit Webseiten weist in Richtung SEO
  • ...5 more annotations...
  • Social Media Management erfordert Neuordnung der innerbetrieblichen Organisation
  • Wie viel ROI bringt Social Media?
  • Statt ROI den Werbewert ermitteln
  • Warum braucht es Zeit bis Engagement Return erzeugt?
  • Neues muss erprobt werden!
Milos Vujnovic

ROI Calculation | Social Media Academy - 0 views

www.socialmedia-academy.com/...roi-calculation

socialmedia roi academy calculation

shared by Milos Vujnovic on 25 Aug 10 - Cached
  • The ROI Formula (SOMA-Formula) Without going too deep into all the methods and techniques here is a financially verifiable and mathematical doable ROI calculation for Social Media: Contribution Margin CM in currency generated from externally referred customers over Interaction Cost IC in currency for human interaction and other cost to manage and engage in the ecosystem = Social Media ROI SM-ROI CM / IC = SM-ROI.
Tobias Brenner

Jive Community: Jive Talks: Social Business - "A Required Technology" - 0 views

www.jivesoftware.com/...business-a-required-technology

enterprise2.0 strategy business jive implementation

shared by Tobias Brenner on 18 Aug 10 - Cached
  • 1) Social is the New Way to Do Business. This is Not “Facebook for the Enterprise.”
  • To drive a breakthrough in competitive advantage, Social Business applications must be purpose-built for the enterprise. These applications should create new ways for you to engage your people, customers, and the Social Web.
  • 2) Don’t Create A Social Frankenstein.
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  • Jive’s most successful social business customers don’t build Frankenstein monsters. A lot of companies are doing science experiments with different social technologies. They toy with departmental wikis, blogs, groups and/or small communities. While there is a lot to learn from experimenting, stitching together pieces of legacy tools and new toys will produce a monster. Not a Social Business. What is required is a platform that scales across your people, customers, suppliers, and the broad Social Web. One platform, with one integrated set of functionality and management controls.
Tobias Brenner

5 Lessons Social CRM can Learn from CRM | Dr. Harish Kotadia - 0 views

hkotadia.com/...2411

wiki enterprise2.0 social crm strategy

shared by Tobias Brenner on 05 Sep 10 - Cached
  • Lesson 1: Social CRM is a Strategy Social CRM is a business strategy, it is not technology, tools or platform. Social CRM can be defined as the business strategy of engaging customers through Social Media with goal of building trust and brand loyalty.
  • Lesson 2: Optimize Business Processes Reason why many of the CRM implementations failed over the last decade is that the underlying CRM related business processes were not re-engineered or optimized for the CRM system
  • Lesson 3: Data Quality is Very, Very (and Very) Important Any information system is only as good as data in it. We have all heard of the phrase “Garbage in, Garbage out” and this aptly describes why some of the CRM implementations failed. Not enough care was taken to ensure data quality.
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  • Lesson 4: Leverage Analytics Another key lesson we can learn is to leverage analytics. Thanks to their CRM systems, organizations were able to collect vast amount of data and have 360 degree view of their customers, but the same data could have been used much more effectively by applying  Predictive Analytics.
  • Lesson 5: Project Ownership and Leadership While discussing about project ownership and execution of CRM projects, I am reminded of this maxim: “a camel is a horse designed by committee”. In any large and complex project with multiple stake-holders, it is very important to have a clearly identified “owner” and an effective “leader” who will be responsible for the success of the project.
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