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Tobias Brenner

Jive Community: Jive Talks: Social Business - "A Required Technology" - 0 views

  • 1) Social is the New Way to Do Business. This is Not “Facebook for the Enterprise.”
  • To drive a breakthrough in competitive advantage, Social Business applications must be purpose-built for the enterprise. These applications should create new ways for you to engage your people, customers, and the Social Web.
  • 2) Don’t Create A Social Frankenstein.
  • ...1 more annotation...
  • Jive’s most successful social business customers don’t build Frankenstein monsters. A lot of companies are doing science experiments with different social technologies. They toy with departmental wikis, blogs, groups and/or small communities. While there is a lot to learn from experimenting, stitching together pieces of legacy tools and new toys will produce a monster. Not a Social Business. What is required is a platform that scales across your people, customers, suppliers, and the broad Social Web. One platform, with one integrated set of functionality and management controls.
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