The Internet makes copying photographs, artwork, and words easy, since a relatively unsophisticated user can just browse the web saving or copying nearly anything that suits his fancy. As an e-business owner you'll want to both protect your photographs and, conversely, ensure that your employees are not taking protected work of others. After all, a copyright violation could cost thousands of dollars in legal fees, time, forced subscription fees, and potential fines.
U.S. copyright protection extends to all forms of "expression" including software, written papers, charts, digital files, music, video, and presentations. This protection begins the moment a work is "fixed in a tangible medium of expression," and copyrights are federally enforced. Generally, ideas, short phrases, facts, slogans, and useful articles are not copyright protected, but most everything else is.
Too often, webmasters either perform no keyword research, or do their research on an ad hoc basis. As a result, they miss out on many opportunities to drive more traffic to their sites. In this article, I'll explain why planning is so essential and should be closely aligned to your business strategy.
The perception that search engine optimization is a limitless source of free traffic and sales is one reason that SEO campaigns sometimes fail to live up to expectations. Yes, SEO efforts can deliver excellent returns on investment. But how much expected return is realistic? This article will help you estimate the potential growth in traffic and sales that SEO efforts can drive to your site.
his post is a follow up to my creating and managing your link campaign article.
These are not techniques for gaining natural links rather they are methods of contacting other sites about your business and getting them to link to you - without initially coming right out and asking for a link. It occurred to me to add a few links to actual places where you can get free .edu links, however I did that before over at seomoz and the free sources are now useless due to being spammed.
With 60% of online shoppers cite free shipping as a reason they are more likely to shop on the web (Harris Interactive, July 2008), if you use free shipping as a marketing vehicle, you want to make sure you communicate your offer at every touch point.
In the current issue of eM+C magazine, you'll find my article Get Your Site Into Shipping Shape This Season with ideas on how "get the most mileage" out of your free shipping offer from search engine to shopping cart (this version includes screen shots):
This article highlights 5 further principles, heuristics and approaches for effective web design - approaches which, used properly, can lead to more sophisticated design decisions and simplify the process of perceiving presented information.
Remember how, a while back, we talked about the benefits of using active verbs in your copy (Think Active!)? You must have got some benefit from that discussion - it's one of my most popular articles ever. So I think it's time we played Fun With Grammar again (if only your 9th grade English class had been so application-oriented).
These are paid marketing strategies that require skills and experience to get optimum results. Unlike Google Ads that use short content comprising of a few lines and a title, social media offer greater Ad options.