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Frederik Van Zande

Improve Your Copywriting by Pumping Up Your Verbs | FutureNow's GrokDotCom / Marketing ... - 0 views

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    Remember how, a while back, we talked about the benefits of using active verbs in your copy (Think Active!)? You must have got some benefit from that discussion - it's one of my most popular articles ever. So I think it's time we played Fun With Grammar again (if only your 9th grade English class had been so application-oriented).
Frederik Van Zande

Seth's Blog: Scarcity - 0 views

  • Why be scarce? Scarcity creates fashion. People want something that others can't have. Lines create demand. People want something that others want. Scarcity also creates word of mouth, because people talk about lines and shortages and hot products. And finally, scarcity drives your product to the true believers, the ones most likely to spread the word and ignite the ideavirus. Because they expended effort to acquire your product or service, they're not only more likely to talk about it, but they've self-selected as the sort of person likely to talk about it.
  • Waiting in line is a very old-school way of dealing with scarcity. And treating new customers like old customers, treating unknown customers the same as high-value customers is painful and unnecessary. Principle 1: Use the internet to form a queue. If you have a scarce product, you almost certainly know it's scarce in advance. Instead of taxing customers by wasting their time, reward the early shoppers by taking orders online. A month before sale date, for example, tell them it's coming. If you sell out before ship date, that's great, because next time people will be even quicker to order when they hear about what you've got. (And you can do this in the real world, too--postcards with numbers or even playing cards work just fine.) A hot band that regularly sells out on the road, for example, could put a VIP serial number inside every CD or t-shirt they sell. Use that to pre-order your tix. Principle 2: Give the early adopters a reward. In the case of Apple, I would have made the first 100,000 phones a different color. Then, instead of the buyer being a hero for ten seconds, he gets to be a hero for a year. Principle 3: Treat different customers differently. Apple, for example, knows how to contact every single existing customer. Why not offer VIP status to big spenders? Or to those that make a lot of calls? Let them cut the line. It's not fair? What's fair mean? I can't think of anything more fair than treating the people who treat you well, better. Principle 4: When things happen in real time, you're way more likely to screw up. One of the giant advantages of the Net is that you can fix things before the whole world notices. Try to do your rollout in small sections, so you can fix mistakes before you hurt the very people you're trying to embrace. Principle 5: Give your early adopters a forum to celebrate. A place to brag or demonstrate or show off or share insights and ideas. Amplify the heroes, which is far better than amplifying the pain of standing in line.
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    One day, you may be lucky enough to have a scarcity problem. A product or a service or even a job that's in such high demand that people are clamoring for more than you can make. We can learn a lot from the abysmal performance of Apple this weekend. They took a hot product and totally botched the launch because of a misunderstanding of the benefits and uses of scarcity.
Frederik Van Zande

Hyperlink to Persuasion - ClickZ - 0 views

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    The elements of persuasive architecture -- momentum, calls to action, credibility, trigger/keywords, AIDAS, WIIFM, and benefit-oriented copy -- depend on proper hyperlink use. Understanding what to hyperlink, when to do so, and why can turn mediocre conversion rates into superior ones.
Frederik Van Zande

Can Product Images Improve Conversion? Showing Products in Context | Get Elastic - 0 views

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    Yesterday we looked at examples of image zoom and alternate views, which can help customers experience the product better than one small view. A good photographer plus AJAX or Flash technology like Scene 7 or Magic Zoom can achieve this. But online retailers can go a step further and use photos that show products in use, or "in context." This can reduce a shopper's fears, uncertainties and doubts about a purchase like "how does this look on a person?" or "how large is this in real life?." Images can also "sell" by triggering an emotion, showing the quality or versatility of an item or illustrating a products features and benefits.
Frederik Van Zande

Email Authentication Basics - 0 views

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    Email authentication is becoming increasingly important for email marketers. This is a basic guide on how it works, what the different techniques are, and the benefits of authenticating your messages.
Frederik Van Zande

Thinking Positively About Negative Reviews | Get Elastic - 0 views

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    Sucharita Mulpuru and Forrester Research recently released a report called Myths And Truths About Online Customer Reviews. The report covers a lot of ground, but I want to hone in on customer behavior after reading negative reviews. Many retailers have avoided adding reviews for fear negative reviews will hurt sales, despite the proven conversion benefits they deliver. From the report, here are 7 actions consumers take after reading not-so-shining reviews (customers may take more than one action)
upty123 patel

Seo Articles and Blogs: Incorporate Social Bookmarking in Seo - 0 views

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    About social bookmarking
upty123 patel

Benefits of online presence | SEO | Internet & Businesses Online - - 0 views

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    Why online presence
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    Why Seo?
Frederik Van Zande

Jonathan Mendez's Blog: Optimizing Viral Marketing - 0 views

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    On the face of it, viral marketing optimization (VMO) bears little resemblance to more established digital marketing practices. In retail and lead generation the basic principle to optimizing conversion is long established as driving people into the funnel and then pushing them down it. Viral Marketing turns this funnel upside down. The viral marketing end is really a beginning. Success starts at that single point of conversion and moves wider and the benefits of optimizing the viral funnel get compounded in ways other marketers can only dream of.
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