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Salesmanship is about transferring confidence, and you can't inspire confidence without first establishing your credibility. So when it comes to Landing Page copy, credibility is truly Job #1.Here are five must-haves for building that credibility where it often counts the most:

Web credibility resources, articles, tutorials and information. Featured articles have been re-published all over the Internet.

The elements of persuasive architecture -- momentum, calls to action, credibility, trigger/keywords, AIDAS, WIIFM, and benefit-oriented copy -- depend on proper hyperlink use. Understanding what to hyperlink, when to do so, and why can turn mediocre conversion rates into superior ones.