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Content is the engagement metric on the World Wide Web. Users or Net enthusiasts arrive on the Net expecting informative, engaging content and recreation. All that can be read heard and visualized on the WWW is content.   Content is not only the written word, it is everything on the World wide web that fills the … Making Most of An Engaging Content for Digital Marketing Read More »

a good round up of when to make people fill in a form before having a full account on your website - gradual engagement

Trust in word-of-mouth recommendations is at an all-time high. Public relations firm Edleman says in its 2008 Trust Barometer study that "a person like me" is still the most trusted source for information about a company and its services or products.

Different traffic sources imply different reasons for why visitors might immediately leave your site. Design to keep deep-link followers engaged through additional pageviews.

E-mail marketing is one of the more effective and less expensive ways to retain and engage customers. In fact, early this year comScore found that e-mail had a 4.4% sales conversion rate in the US. In a survey by MarketingSherpa and ad:tech, 44% of marketers said that e-mails to house lists had "great ROI." CMOs told Epsilon researchers that e-mail was the marketing tactic that they would cut last-but that doesn't mean subscribers don't cut e-mail newsletters. According to an Epsilon and ROI Research study, 55% of e-mail subscribers in the US and Canada unsubscribe from opt-in e-mails occasionally-and 14% do so frequently.

The idea that ads that engage us emotionally work better than those that don't might provoke a, "Well, duhhh!" reaction from Neuromarketing readers. Surprisingly, though, I still encounter business executives who don't believe they are swayed by emotional factors when buying things, and often doubt that others are either. So, for those uber-rational decision-makers, here's the hard data…

Freewebs' president and COO writes that Web Widget Marketing will help advertisers keep up with consumers, or at least stay ahead of competitors.

Remember how, a while back, we talked about the benefits of using active verbs in your copy (Think Active!)? You must have got some benefit from that discussion - it's one of my most popular articles ever. So I think it's time we played Fun With Grammar again (if only your 9th grade English class had been so application-oriented).