The campaign, now getting under way, is for the University of California, Los Angeles. The campaign proclaims that U.C.L.A. is the home of “the optimists,” people who are risk-takers, rule-breakers and game-changers.
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When the 'A' in U.C.L.A. Stands for 'Achievement' - Campaign Spotlight - NYTimes.com - 0 views
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The campaign is the first for U.C.L.A. from an agency named 160 Over 90, which is based in Philadelphia and recently opened an office in Newport Beach, Calif.
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That work underscores the growing presence of universities and colleges as advertisers in the media. Their goals include selling themselves to prospective students and the parents of those students, seeking donations from alumni, recruiting faculty members and improving their standings in various surveys.
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The agency has also created ads for institutions of higher learning like Michigan State University, Loyola University Maryland and the University of Dayton.
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The campaign has a section devoted to it on the U.C.L.A. Web site, ucla.edu/optimists, and is getting shout-outs on the U.C.L.A. fan page on Facebook and on the U.C.L.A. Twitter feed, where those who send messages are asked to use the hashtag #optimists.
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The U.C.L.A. campaign has a small budget, estimated at less than $500,000, for a couple of reasons. One is that much of the campaign is appearing online; there is also print advertising, in newspapers.
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The new campaign is meant to celebrate “the optimism that abounds on our campus,” she adds, “even in challenging times,” and shine a spotlight on “the dynamism and vitality” as well as the history and legacy of the university.
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The way to do that, Ms. Turteltaub says, is to focus on “the icons” from U.C.L.A. “who made their mark in whatever fields they choose” and describe their “accomplishment, success, barrier-breaking.”
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“This is the place that gives you the opportunity to be a game-changer,” Ms. Turteltaub says, “and you’ll choose the game.”
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That work underscores the growing presence of universities and colleges as advertisers in the media. Their goals include selling themselves to prospective students and the parents of those students, seeking donations from alumni, recruiting faculty members and improving their standings in various surveys.
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Layers Magazine « The How-to Magazine for Everything Adobe Layers Magazine - 1 views
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DR Expose 2 Plugins Processing HDR images to get just the right effect can be as much art as science. The new HDR Expose 2 from Unified Color Technologies (UCT) aims to help you find the right balance between the two, so you get just the finished image you want without headaches and frustration. 0 Continue Reading Using Scripted Patterns in Photoshop CS6 CS6 One of the problems with pattern fills in Photoshop is the complete lack of randomness you get in shape, color, and position. Just think about it: a real brick wall isn’t made from perfectly identical bricks; each brick varies in color, texture, and even size. That’s why Adobe added the ability to apply scripts to pattern fills in Photoshop CS6. 0 Continue Reading 2D to 3D in Photoshop CS6 Extended CS6 Stephen Burns shows viewers how to take an image of a 2D object and transform it into a 3D object using depth maps in the new Photoshop CS6 Extended. 1 Continue Reading Corel AfterShot Pro Product Reviews Corel’s first professional photo catalog and RAW editing software, AfterShot Pro, is based on a number of technologies—Bibble Pro, Noise Ninja, and Perfectly Clear—that are widely known and respected in the photography world. It’s available for Mac OS X, Windows, and Linux. 0 Continue Reading Photoshop CS6 Type Styles CS6 http://layersmagazine.com/photoshop-cs6-typ
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shared by Tricia Hunt on 03 Sep 13
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How to Teach with Technology: Social Studies | Edutopia - 74 views
www.edutopia.org/eration-social-studies-lessons
technology edutopia socialstudies web2.0 education interactive
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For more information on Lykowski's Global Explorers Project (including rubrics and other resources), go to Global Explorers (13).
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FreePoverty is a geography game that presents you with a city or landmark. You have a short amount of time (5-10 seconds) to locate it on a map. The closer you are to the target, the more cups of water are donated to people in need around the world. (FreePoverty is seeking a nonprofit organization to work with to help turn the site's revenues into water donations.)
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Online APNG Assembler - 21 views
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APNG Assembler 2.7 This application will create an Animated PNG from a set of static PNGs. Each frame you give it must have the same size. (you can use this sample circle.zip file to see how it works) Time to display each frame: / seconds. Don't show the first frame on APNG-aware viewers: A ZIP archive with all the frames as separate PNG files (max. size 2M): The frames will be ordered alphabetically.
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Students Find Ways To Hack School-Issued iPads Within A Week : All Tech Considered : NPR - 68 views
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"Children are growing up today [with] the iPad used as a device for entertainment. So when the iPad comes into the classroom, then there's a shift in everybody's thinking." And sometimes that shift is hard for everybody. Hobbs says this isn't the first time educators have tried to co-opt things that lots of people use for fun. "Back in the 1930s, there was a big initiative to use radio in education," says Hobbs. "It was the original distance education." But, Hobbs says, that all fizzled out. "Within a decade, we discovered that the commercial use of radio, for soap operas and music shows and game shows, actually eclipsed the educational use of radio. And the entertainment function is just so [dominant]. You can't compete," Hobbs says.
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This is so very true! Trying to engage students with what adults think are their trends bears terrible potential for perceptual error. A European study recently reported a decline in teen use of Facebook as parents and schools were beginning to get more and more involved. Engagement in learning is accomplished through meaningful experience. The context for which is unique to the learning outcomes and not necessarily what's trending.
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Greeks Discover the Politics of Poverty | NationofChange - 8 views
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Goerge Barkouris (62), who found himself homeless for the first time in his life during the massive wave of unemployment in 2010, lost his home last November. Barkuris had worked for over 25 years in music and radio production but lost a contract with the public sector due to cuts in 2001. He then worked as a freelancer until 2008, but "when the crisis hit it was impossible to make money to pay for my house," he said. He has now found shelter in Klimaka’s hostel for homeless people in exchange for contributing to its street work program, which consists of riding Klimaka’s van around the streets of Athens, handing out food and other assistance to people in need.
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"The municipality, in cooperation with private entrepreneurs, plans to open big hotels that had previously been shut down because of the crisis and transform them into one-night shelters." She believes this process will be fast-tracked and happen in a non-transparent manner, raising questions about how municipal authorities open up space to private entities and tackle social issues like poverty
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On Feb. 8, Eurostat published a report estimating that 27.7 percent of the active workforce, aged 18-64 years old, currently lives on the poverty line.
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On Feb. 8, Eurostat published a report estimating that 27.7 percent of the active workforce, aged 18-64 years old, currently lives on the poverty line.
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On Feb. 8, Eurostat published a report estimating that 27.7 percent of the active workforce, aged 18-64 years old, currently lives on the poverty line.
iBooks Author workshop - 20 views
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10 Rules of Teaching in this Century -- Campus Technology - 154 views
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students must also have tools to manage their own resources and evidence, not just during a course, but 24/7 while they are enrolled, including between semesters.
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Speaking of cultural change, it is the first day of term break here, and I have just has a diigo alert that a student has commented on a page that I set as reading. She is behind, and needs reminding of the task. In the new culture of my classroom, my kids know that if they are working, so am I! I have my computer on anyway, and it only takes a moment to respond to her question. She's back on track.
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Plagiarizing Yourself - Advice - The Chronicle of Higher Education - 31 views
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Her presentation contained a slide that said academic dishonesty included plagiarizing yourself—i.e., taking a paper you had written for one course and turning it in for credit in another course. That, she explained, constituted a dishonest representation of your work for a course. "Unless," one of my colleagues chimed in at that point, "you're an academic, and you're presenting the same idea at a bunch of different conferences. Then it's clearly not dishonest."
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"Are we allowed to use ideas from our writing exercise to help us write this paper?" she asked. "Of course," I said. "That was the whole point of the writing exercise—to get you a head start in thinking about how you want to approach your paper." "OK," she said. And then after a brief pause: "Because at orientation they told us we weren't allowed to use our own work twice." "Ah," I said. "That doesn't really apply in this case. And anyway, I don't really mind, in this course, if you take a paper that you've written for another course and revise it for an assignment in here. You just have to make sure that what you turn in fulfills my specific assignment. Other professors might feel differently, though. So I would always ask before you tried to do that."
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So does the injunction against plagiarizing from yourself fall into the category of one of those hypocritical rules that we like to impose on our children: Drinking soda every day would be bad for your health, honey, but it's fine for me? If a categorical difference exists here between what we do and what we forbid our students to do, I confess, I have a hard time seeing it.
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So why deprive our students of the opportunity to learn those same lessons, by recycling a particular paper from one course to the next?
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I can foresee one more objection: What's to prevent a student from recycling the same paper from course to course to course? Students who did so would lose the valuable opportunity to practice their writing—and writing, like any other intellectual or physical skill, requires lots of practice. But—practically speaking—the opportunity to reuse a paper might arise only once or twice in a student's career, thanks to the diversity of our course assignments and disciplines.
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First, do you see a problem with allowing students to revise a paper or presentation created for one course and turn it in for another one, assuming they can make it fit the assignment for the new course? Does this count as plagiarism? Second, are there any courses or programs that build such a process into the curriculum—requiring or encouraging students to take work from one course and adapt it for another? I encourage readers to offer their ideas. Of course if you have published or presented elsewhere on this subject, you should still go ahead and share your recycled idea. I will leave it up to you to decide whether to feel guilty about that.
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shared by Jason Schmidt on 17 Nov 10
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School Would Be Great If It Weren't for the Damn Kids - 95 views
www.alfiekohn.org/...damnkids.htm
school alfie kohn students edreform education interest current commentary
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It simply doesn’t make sense to try to “purge ‘ineffective’ teachers and principals.” His listener, almost giddy with gratitude now, prepares to chime in, as Samuelson, without pausing, delivers the punch line: That’s right, it’s time to stop blaming teachers and start . . . blaming students!
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His focus is not on students’ achievements (the intellectual accomplishments of individual kids) but only on “student achievement” (the aggregate results of standardized tests)
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As I’ve noted elsewhere, we have reason to worry when schooling is discussed primarily in the context of “global competitiveness” rather than in terms of what children need or what contributes to a democratic culture
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Upon hearing someone castigate students for being insufficiently motivated, a noneconomist might be inclined to ask two questions. The first is: “Motivated to do what, exactly”? Anything they’re told, no matter how unengaging, inappropriate, or, well, demotivating?
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Whenever I see students made to cram facts into their short-term memories for a test, practice a series of decontextualized skills on yet another worksheet, listen passively to a lecture, or inch their way through the insipid prose of a corporate-produced textbook, I find myself thinking of a comment made by Frederick Herzberg, a critic of traditional workplace management: “Idleness, indifference, and irresponsibility,” he said, “are healthy responses to absurd work.”
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The more you reward people for doing something, or for doing it well, the less interest they typically come to have in whatever they had to do to get the reward.
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People who blame students for not being “motivated” tend to think educational success mean little more than higher scores on bad tests and they’re apt to see education itself as a means to making sure our corporations will beat their corporations. The sort of schooling that results is the type almost guaranteed to . . . kill students’ motivation.
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one thing that’s happened is a concatenation of rewards and punishments, including grades, which teach students that learning is just a means to an end.
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inner-city kids get the worst of the sort of schooling that’s not about exploring and discovering and questioning but only about working hard (often at rote tasks) and being nice (read: obedient).
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“Motivation is weak because more students…don't like school, don't work hard and don't do well.” But why don’t they like school (which is the key to understanding why, assuming his premise is correct, they don’t succeed)? What has happened to their desire to figure out how things work, the hunger to make sense of things, with which all children start out?
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if you want to see (intrinsically) motivated kids, you need to visit classrooms or schools that take a nontraditional approach to education, places where students are more likely to be absorbed and frequently delighted, where what they’re doing is not merely “rigorous” (a word often applied to very difficult busywork) but meaningful.
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Alfie Kohn's commentary on an article written by Robert J. Samuelson. Samuelson argues in his article that the problem with education reform is not the usual suspects like ineffective teachers, but kids who are lazy and unmotivated. Interesting read with thoughtful information about student motivation.
Filtering/Cyber Bullying - 61 views
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shared by Mr. Carver on 01 Apr 09
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The rise of the Digital Refuseniks - Newspaper Tree El Paso - 0 views
newspapertree.com/...rise-of-the-digital-refuseniks
edtech technology itegration education teaching resistance luddite refusenik
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re•fuse•nik (n) somebody who refuses to agree to, take part in, or cooperate with something, especially on grounds of principle (informal) Why do I think people are Refuseniks? Let's look at a little history: The first major introduction of computers into the classroom took place, essentially with the introduction of the Apple II-e computer. The Apple II-e was introduced in 1983 and became a staple of campuses around the world. So, in order to keep things simple, let’s just say it was 1985 by the time Apple II-e’s really hit it big in the classroom. So, without too much mathematical calculation going on here, it is not a stretch to say that computers have been in the schools for at least 24 years. A teacher, even with 35 years experience today, will have had 63% of their professional life exposed to computers in their work environment. A teacher with less than 24 years of experience will have not known a school without a computer.
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shared by Ed Webb on 27 Jul 09
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How to Wake Up Slumbering Minds - WSJ.com - 2 views
online.wsj.com/...SB124079001063757515.html
bestpractices review cognition styles learning education
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what school requires students to do -- think abstractly -- is in fact not something our brains are designed to be good at or to enjoy
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it is critical that the task be just difficult enough to hold our interest but not so difficult that we give up in frustration. When this balance is struck, it is actually pleasurable to focus the mind for long periods of time
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Students are ready to understand knowledge but not create it. For most, that is enough. Attempting a great leap forward is likely to fail.
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students cannot apply generic "critical thinking skills" (another voguish concept) to new material unless they first understand that material
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Trying to use "reading strategies" -- like searching for the main idea in a passage -- will be futile if you don't know enough facts to fill in what the author has left unsaid.
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what is being taught in most of the curriculum -- at all levels of schooling -- is information about meaning, and meaning is independent of form
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At some point, no amount of dancing will help you learn more algebra
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Document View - 0 views
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There were three research questions that were used to guide the organization of this study. The first question sought to determine the level of digital literacy present in schools based upon their state accountability rating. Statistically significant differences between digital literacy levels of students according to their state accountability rating were investigated in the second question. The third question examined the statistically significant changes in elementary students' levels of digital literacy over a period of time
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Thing 13 Diigo vs Delicious | Learning with Technology - 62 views
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First, the option to look up people in different ways such as their real name, user name or how they tagged something allows for better networking. I also am very impressed with the idea of lists. Although, I am still trying to figure out how to implement them, I am excited that this would be a great tool for the classroom use for research and or sharing. In addition, I have just spent hours trying to figure out the snapshot feature. I think I will break down and watch a tutorial. However, I truly like to try to figure things out on my own. It seems to me I am just hitting the surface of Diigo. Delicious does not seem to have as many bells and whistles.
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I have always liked Social Bookmarking. I wish we could get more teachers to network and therefore share tags. If you had a set of tags that were standard, you could easily create websites that coincided with curriculum, standards and which time of year they were for. Social Bookmarking is a great way to collaborate and find some great treasures.
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Will $99 Moby tablet swim or sink? | eSchoolNews.com - 35 views
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In Turkey we are about to start 1 to 1 netbook for 15.000.000 students with $ 7 per month installments for 36 months through credit cards. I knew technology would change until we complete to provide 15.000.000 netbooks. So I will write to Marvel. We can finance them, we can buy the first 1.000.000 netbooks at $ 120 per piece. I hope quality and functions are as they say . Hurra, education complainers. It is time to go online courses for 60 million USA K12 students. You have no excuse now.
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We have dealt with Tablet PC before in one of our Smart School initiatives here in Malaysian and I must say the Moby Tablet is quite impressive.
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Free Typing Games for Kids: Online Fun For All the Family - 78 views
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shared by Roland Gesthuizen on 06 Feb 11
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E-Book Sales Rise in Children's and Young Adult Categories - NYTimes.com - 28 views
www.nytimes.com/...05ebooks.html
eBook Nook reading student children marketing marketshare trend NYTimes
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now that e-readers are cheaper and more plentiful, they have gone mass market, reaching consumers across age and demographic groups, and enticing some members of the younger generation to pick them up for the first time.
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Kids are drawn to the devices, and there’s a definite desire by parents to move books into this format,” Ms. Vila said. “Now you’re finding people who are saying: ‘Let’s use the platform. Let’s use it as a way for kids to learn.’
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I didn’t buy it until I knew that the teachers in middle school were allowing kids to read their books on their e-readers
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the family used the local library — already stocked with more than 3,000 e-books — to download titles free, sparing her the usual chore of “lugging around 40 pounds of books
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"Ever since the holidays, publishers have noticed that some unusual titles have spiked in e-book sales. The "Chronicles of Narnia" series. "Hush, Hush." The "Dork Diaries" series. At HarperCollins, for example, e-books made up 25 percent of all young-adult sales in January, up from about 6 percent a year before - a boom in sales that quickly got the attention of publishers there. "
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Interesting to read how children are now increasingly choosing to buy eBooks and a role for schools.
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CUNY Adjusts Amid Tide of Remedial Students - NYTimes.com - 21 views
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“The course is really a refresher, but they aren’t ready for a refresher. They need to learn how to learn.”
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“Many, many community college presidents will say that math developmental education is the most difficult problem they’re facing,”
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“There’s no question that the more remediation a student needs, the less likely they are ever to graduate.”
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“I embrace developmental education because it pivots lives,” Dr. Mellow said. “If students get an associate’s degree, they can become nurses, making $85,000 a year. If they don’t make it through that developmental class, they’ll barely make minimum wage.”