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A great list for designers of experiences, as designers of live.

It is astounding that these rotating hero shots are so common on e-commerce sites. We have seen in the lab that they are a sure way to reduce site engagement and crater conversion rates. Don't believe it? Tim Ash would know and lists the reasons in this eye-opening article. Please read it.

There is more on hero sliders in my most recent Search Engine Land column.

It's great to meet email professionals that 'get it." By "It" I mean conversion, or "What to do after the email recipient clicks through."

If you have any doubts about "It" then you will appreciate Scott Bratcher's summary check list. He even links to one of my stories.

I'll be presenting on Killer Conversion Copy at @convcon in Chicago, and one of my basic premises is "Killer copy comes from killer copywriters." If you are deciding how get your site to perform better, this list of copywriter attributes is spot on.

You can still save on Conversion Conference Chicago June 25-26. I hope to see you there.

If you want to understand the importance of charging your marketing batteries TODAY, just listen to Seth Godin, who has been building a following for a decade with daily blog posts, books and presentations: "[Kickstarter is] the LAST step, not the first one. I started working on this Kickstarter 9 or 10 years ago. That's the way you maximize your results. Dig your well before you're thirsty."

Seth was able to raise well over $100,000 to fund his new book using Kickstarter. He didn't set out to do that nine or ten years ago. When you've got a list and have built a relationship with its members, you can invite them to participate in new things as they arise. Start now.

The author of this article lists 12 interesting insights taken from eye-tracking studies. He can't resist qualifying some of the ones he may disagree with. While every audience is different, these tips are excellent places to start on almost any page.

Testing is part science, part art, part perseverence. Here is a comprehensive list of resources for the new and experienced alike.

It's great to optimize  high-traffic websites, but the traffic brings it own set of analysis problems. In particular, the number of things you can test goes up, the amount of data goes up and finding insights becomes more and more difficult. Excel is a great tool, but I'm looking for some tools to help cut the analysis time. Here is a nice list of free tools that I will be exploring over the coming weeks.

As I'm putting the final touches on my up-coming book, it is very clear that content is the most important conversion strategy: It influences and enables almost every other strategy.

If you need to get started on content marketing here is a pretty complete list of resources to get you started.

In my new book Your Customer Creation Equation I discuss the importance of getting new users of Online Services to return and login. This process is called "on boarding" and it is the process of making your new users experts at using your service. Wunderlist is how me and my wife share grocery lists. and their on-boarding process is very tight. Here's how they do it.

 @flabastida lists ten "steps" for a "Total Content Approach." Taking these all together, it becomes clear that a business or a brand is fully realized only through its content. We can no longer rely on slogans and manipulation. A brand now has hopes, fears and dreams. Businesses must express opportunity as well as possibility. Don't worry. Our customers are there to help us understand ourselves.

 @unbounce has provide a post with a double payoff. First, this is a great list of conversion-related stats and, second, a great example of how to design content to be sharable.

The content is sharable for the following reasons: The title contains the call to action "48 Tweetable Stats..." There's something here for everyone The quotes are Twitter-sized for easy sharing in 140 characters Each quote has a call to action in the form of a "Tweet this" link. Every quote So, if you've got something you really want people to share, follow this recipe. For article-style content, use pull quotes and put a "Tweet this" link with each.

These guys are real smarty-pants.

 @crazyegg hits us over the head with a list of mistakes we make when testing our site. The most brutal is "#8: You're testing a crappy site."

Fear not, especially if you're shepherding a new testing initiative for your company. There's great advice and encouragement here.

To avoid these mistakes in your business, consider a Conversion Catalyst program from Conversion Sciences. Your first call is free.

This is a great list of "don'ts" if you're considering email marketing.

Great reading list for any Conversion Scientist

An amazing list of tools for conversion scientists everywhere.

Email invitations to get visitors to subscribe to your lists.

I couldn't have come up with a better list. 

The Conversion Scientist is #23! 

I find it very refreshing that "Conversion Rate Optimization" made a top ten list for a successful search startup. "Conversion Rate Optimization is Essential, not Optional." These principles are helpful for any business that depends on the Web for leads or sales.