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Brian Massey

26 Ways to Use Visuals in Your Social Media Marketing | Social Media Examiner - 0 views

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     @smexaminer While images are important for social media to help break through the noise, they are also very important on our landing pages, home pages and other web pages.

    Unfortunately, we often resort to what I call "business porn" in my book. Business porn includes stock photos of multi-racial smiling people, of graphs going up and to the right, and of cheerful women with headsets.

    So if you are struggling with what to use for visuals on your site or in your emails, here are 26 excellent ideas. 
Brian Massey

10 Annoying Stock Photos I Never Want to See Again - 0 views

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    If you've ever wondered what "business porn" is, this post covers pretty much all of it.

    The superhero, the running businessman, the meaningless graph, and the sexy business hottie.

    If I was to add one more, it would be the suited handshake.

    Megan Leap is available to take a look at your website and online strategy.
Brian Massey

The Math Behind Web Analytics: The Basics | Cardinal Path - 0 views

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    For those students of analytics, here is a basic primer in how to look at those noodle-like graphs that Google Analytics and other packages prepare for you. There are some mines to be avoided and Stephane points them out artfully.
Brian Massey

3 Pricing Tactics to Reduce Shopping Cart Abandonment « Website Conversion Blog - 0 views

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    Shopping Cart abandonment is one of the first places we look when helping e-commerce sites increase their conversion rates. Why spend time and money optimizing a site if the buyers can't get through a shopping cart? Pricing and shipping offers are two issues we have to address at a strategic level. Here is a very informative article from @SeeWhyInc. I particularly like their cart value vs. abaondment rate graphs. Check them out.
Brian Massey

22 free tools for data visualization and analysis - Computerworld - 0 views

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    It's great to optimize  high-traffic websites, but the traffic brings it own set of analysis problems. In particular, the number of things you can test goes up, the amount of data goes up and finding insights becomes more and more difficult. Excel is a great tool, but I'm looking for some tools to help cut the analysis time. Here is a nice list of free tools that I will be exploring over the coming weeks.
Brian Massey

10 Sites With Stunning Visual Data That Will Change Your World View | CIO - 0 views

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    Just because you have the data that proves you are "right" about something, don't expect anyone to believe you.

    It's not about the data, it's about how you present the data.

    Since Conversion Optimization is ONLY about generating data to guide decisions, I love to explore the various ways of presenting it.

    Here is some awesome eye candy from some amazing sites.
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