Wunderlist's Cross-Platform Acquisition & Onboarding Process | UX Magazine - 0 views
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In my new book Your Customer Creation Equation I discuss the importance of getting new users of Online Services to return and login. This process is called "on boarding" and it is the process of making your new users experts at using your service. Wunderlist is how me and my wife share grocery lists. and their on-boarding process is very tight. Here's how they do it.
E-Commerce Customer Acquisition Snapshot | Custora Blog - 1 views
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The interesting graphic shown in this post by Custora shows how e-commerce businesses are gaining customers and how that has changed since 2009.
It is no surprise to see cost-per-click (CPC) search advertising growing over that time. However, it is gratifying to see that email has grown the fastest, far outstripping banner advertising, Facebook and Twitter.
In my book I say that email is the biggest social network on the planet. It appears to be so for e-commerce companies as well.
Boosting conversion rates | The CX Rx - 0 views
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Of course, the best way to lower your acquisition cost is to increase the conversion rate and average order value of your website.