Why The New Google Search Ads Design Is a Subtle Work of Genius | EyeQuant Blog - 0 views
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If you didn't know, Google has redesigned their search results pages recently. The change is primarily to the portion of the page that contains "sponsored content", or ads.
The eye-tracking images provided by the folks at EyeQuant are telling.
The pages now drive more attention to the ads, taking attention away from the free results. Ironically, it also makes the ads more evident, with a bright icon beside each.
EyeQuant calls this "a Subtle Work of Genius". What do you think?
AttentionWizard.com - 0 views
B2B Video Marketing Best Practices and Tips from Cisco on Onlinevideo.net - Online Vide... - 0 views
Science of Distraction: Why Your Audience May Be Missing Your Message - 0 views
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We tracked the eyes of 22 people as they watched three kinds of video: Talking head video, webinar-style slide video and hand-drawn whiteboard-style video.
What we found out was that a human face is magnetic. Even when props were added, the viewers' gazes returned quickly to the face.
This article on how onscreen talent can hurt your product demo videos echoes our findings.
Yes, humans love human faces. We gaze at them and examine them. Unfortunately, this is a problem when we want someone to look at something else.
The Penn and Teller magic video in this article is worth the trip.
19 Things We Can Learn From Numerous Heatmap Tests | ConversionXL - 1 views
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@peeplaja has just saved you a whole lot of time. He's done the research and found the studies that you can use to refute the often poor advice your designers are giving your Web team.
Spend some time with this post and the links he references if you want to consistently create effective, high-converting websites.
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Neil's conclusions include:Be careful you you use [images of] peopleThat people love media (especially on search results pages)That men and women look at images differentlyThat simple images can be more effectiveThe power of the left side of the pageThe power of facesThat people love hand-written notes (my favorite)Enjoy the images he provides.