Conversion Optimization is the new Black | Search Marketing Wisdom - 0 views
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Brian Massey on 03 Sep 10The Conversion Scientist gets a mention in this nice post.
Brian Massey
Contents contributed and discussions participated by Brian Massey
Why Landing Pages Are Important - Online Copywriting 101 - 0 views
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If you're not familiar with the proper use of Landing Pages, let me guide you. This is part of a great series on copywriting for the Web.
Why do consumer loyalty rewards programs need careful crafting? - 0 views
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The pshychology of consumer behavior is baffling, and this article offers no exceptions.
How to Put Together an Editorial Calendar for Content Marketing | Content Marketing Ins... - 0 views
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Great summary of how to organize and plan an Editorial Calendar
Junta42 Content Marketing blog: 7 Reasons Print Will Make a Comeback in 2011 - 0 views
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Joe Pulizzi talks makes a convincing case that print is the marketing channel of the future.
4 Principles Of Conversion Content Marketing - 0 views
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Scott Brinker builds the bridge between landing page optimization and content marketing.
Use pictures to direct the user's gaze - The Web Usability Blog - 0 views
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If conversion is important, think twice before letting your designer drop stock photos of pretty people onto your site.
GazeHawk - Eye Tracking For Everyone - Usability Services & Software - 0 views
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Get an Eye-Tracking study of your site cheap.
What Identities Are We Using to Sign in Around the Web? [INFOGRAPHIC] - 0 views
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How a visitor interacts with your site is important to conversion. Here is an analysis of the identities used to login to news, business, entertainment, and other sites
Ben Settle | Pay Per Click Search Marketing - 0 views
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Comic book ads as PPC inspiration. I love the unexpected, and Ben Settle has one for us. Look for "comic book classified scans" link.
Landing Page Makeover Clinic #27: HiddenSoy.com | Copyblogger - 0 views
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Good case study on landing page development.
Feng-GUI - Effectively Analyze Attention and Attraction in Visuals - 0 views
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Similar to AttentionWizard, Feng-GUI evaluates attention of images.
Call To Action Buttons: Does Size Matter? « Get Elastic Ecommerce Blog - 0 views
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Evaluation of button testing
Google Website Optimizer Plugin | ContentRobot - 0 views
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Wordpress plugin handles the details of using Google Website Optimizer on your blog.
How to Effectively Manage the Content Marketing Process | Content Marketing Institute - 0 views
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Content is the best way to improve your conversion rate overall. This is a great primer for those marketing departments that are committing to this powerful strategy.
Seven Deadly Sins Of Landing Page Optimization - 0 views
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Tim Ash's excellent presentation on mistakes made on landing pages. Great examples throughout
21 Secrets of Top Converting Websites by Jeffrey Eisenberg - 0 views
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Jeffrey Eisenberg gives you a boat load of great Conversion techniques
How to Develop Content Based on A Need Stage | Content Marketing Institute - 0 views
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New way of thinking about the sales funnel.
PIA to Host Convergence Conference « Printoolz's NEWZ - 0 views
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I'm delivering the Keynote at Converge Conference 2010 by Printing Industries of America
How Do I Add an Opt-in Form to My Facebook Page? :: AWeber Knowledge Base - 0 views
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Great video from aWeber
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