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Does 'Liking' a Brand Drive User Loyalty? - eMarketer - 0 views

www.emarketer.com/Article.aspx

facebook conversion marketing

shared by Brian Massey on 11 Feb 12 - No Cached

Brian Massey on 11 Feb 12

It feels good to get Liked on Facebook. Brands are working hard to get more and more likes for their pages. However, does this translate into loyalty and sales? eMarketer tries to answer that question.

<div class="cArrow"> </div><div class="cContentInner">It feels good to get Liked on Facebook. Brands are working hard to get more and more likes for their pages. However, does this translate into loyalty and sales? eMarketer tries to answer that question.</div>

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Why do consumer loyalty rewards programs need careful crafting? - 0 views

www.sciencedaily.com/...100824121020.htm

consumer loyalty psychology buying

shared by Brian Massey on 28 Aug 10 - Cached

Brian Massey on 28 Aug 10

The pshychology of consumer behavior is baffling, and this article offers no exceptions.

<div class="cArrow"> </div><div class="cContentInner">The pshychology of consumer behavior is baffling, and this article offers no exceptions.</div>

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