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Brian Massey

Does 'Liking' a Brand Drive User Loyalty? - eMarketer - 0 views

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    It feels good to get Liked on Facebook. Brands are working hard to get more and more likes for their pages. However, does this translate into loyalty and sales? eMarketer tries to answer that question.
Brian Massey

Why do consumer loyalty rewards programs need careful crafting? - 0 views

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    The pshychology of consumer behavior is baffling, and this article offers no exceptions.
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