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I've always argued that wireframes should come later in the web design process after copy and persuasive elements have been established.

Zakary Kinnaird argues there may be no good time for wireframes.

I can't test wireframes, esp. if they contain Lorem Ipsum copy. So wireframes lock in design elements before we even know what visitors prefer. Good comments as well.

TransferWise has twice the valuation of WorldRemit even though they both started about the same time.

Could Worldremit have tested their way to a marketing strategy that made them competititve with TransferWise? We think so. But TransferWise figured it out, and when they did, they didn't let go.

Data science in the season of US poitics. Good resources for mining text for test hypotheses. Good for chat transcripts, phone logs, reviews, etc.

This is a great example of creating a MVNP (Maximum Viable Non-Product) to test your market and marketing.

The steps we take as conversion optimizers look suspiciously like designers. Each of theses steps can use more data, though:User PersonasJob StoriesUsability TestingAffinity Mapping2x2 AnalysisProblem DefinitionIdeate & CreateMockupsPrototypeValidateOur task is to execute on this with high frequency and make small changes as we go to learn what moves the needle.

This article turns much "good advice" about writing on its ear. And it passes the test of an article on writing: It's well-written.

One way of integrating the writing and the design. These two processes cannot be done separtely. And this article recommends AB testing.

I geeked out a bit on this. It's a fascinating discussion of how online experimentation fits into the broader picture of business experimentation. Great references and links.

If you didn't know, Google has redesigned their search results pages recently. The change is primarily to the portion of the page that contains "sponsored content", or ads.

The eye-tracking images provided by the folks at EyeQuant are telling.

The pages now drive more attention to the ads, taking attention away from the free results. Ironically, it also makes the ads more evident, with a bright icon beside each.

EyeQuant calls this "a Subtle Work of Genius". What do you think?

Wordpress plugin handles the details of using Google Website Optimizer on your blog.

Great tips for optimizing

Did you know that load times affect conversion rates. Google has recently started penalizing your page quality score if you have slow load times. Pingdom Tools measure the performance of your Web site and help you diagnose the source of slow loading pages.

Tells you if you have a large enough sample to determine if one solution truly outperformed another. Thanks @TheGrok

The lesson of this landing page case study is "Less is more to a point." This supports the lessons of my Backward Landing Pages post and column.

When collecting data is so inexpensive and easy-to-do, we can no longer suffer old methods of becoming excellent at our jobs.

'A 2014 review of 88 previous studies found that "deliberate practice explained 26% of the variance in performance for games, 21% for music, 18% for sports, 4% for education, and less than 1% for professions. We conclude that deliberate practice is important, but not as important as has been argued." '

Great list of things that lead us to make bad decisions... even with data.

The best description of Bayesian probability I've found. You need to know this.

@PrototyprIO - Great summary of where Ghost buttons come from and when they could be used without impacting your conversion rates.