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Brian Massey

Persuasive Techniques in Website Optimization: The Ultimate Guide for SaaS (100+ persua... - 0 views

convertize.blog/persuasive-techniques-saas

biases behavioral science

shared by Brian Massey on 12 Jul 17 - No Cached
  • Brian Massey on 12 Jul 17
     
    This is a great roundup of the biases and psychological effects that drive humans to act. Every marketer should be comfortable with these concepts.
Brian Massey

Cognitive bias cheat sheet - Better Humans - 0 views

betterhumans.coach.me/-bias-cheat-sheet-55a472476b18

psychology testing

shared by Brian Massey on 03 Sep 16 - No Cached
  • Brian Massey on 03 Sep 16
     
    This is a great summary of the many biases that can harm our interpretation of date, turning information into superstition and mythology. Understand these things about yourself and you'll question your conclusions before they affect your test results.
Brian Massey

Cognitive biases that affect decisions - Business Insider - 0 views

www.businessinsider.com/s-that-affect-decisions-2015-8

best practices bias decisions testing

shared by Brian Massey on 10 Sep 15 - No Cached
  • Brian Massey on 10 Sep 15
     
    If I was to rename this article, it would be, "20 Kinds of Best Practices and Why They Won't Work".

    It is bad news to rely on best practices that are unsupported by data or testing. This article gives you 20 reasons why.
Brian Massey

15 Common Logical Fallacies and How to Spot Them - 0 views

blog.hubspot.com/...common-logical-fallacies

testing biases

shared by Brian Massey on 08 Nov 17 - No Cached
  • Brian Massey on 08 Nov 17
     
    Great list of things that lead us to make bad decisions... even with data.
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