What Spending $252,000 On Conversion Rate Optimization Taught Me - 0 views
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@neilpatel While it may sound self-serving to share with you an article on why you should spend money with a company like ours, a conversion optimization company, I think you'll find the points made by Neil Patel are a great guide to choosing your conversion optimization strategy.
Yes, you need a conversion optimization strategy, even if you don't hire consultants.
Given Neil's background of creating companies in the online marketing optimization space (KISSmetrics and CrazyEgg), I hope we'll see some more from him in the form of tools.
Stay Informed: 39 Conversion Optimization Blogs for You to Follow | The Invesp Blog - 0 views
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In their own words:8. Conversion Sciences Blog Conversion Sciences is another A/B testing conversion optimization agency that has stood the test of time (it was founded in 2007). In this blog you can find some remarkable and noteworthy ideas about A/B testing and conversion optimization. What to read: AB Testing JavaScript: Great Power, Great ProblemsHow to Avoid Mobile-Friendly Redesign DisastersAB Testing Inspiration: Using Emotional TriggersHow Google Reviews Drive Conversions for Local Businesses
Help CRO Beat SEO with Powerful Tweetable CRO Quotes - 0 views
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The echo chamber is alive and well in the Conversion Optimization world. @richpage has noticed how few of us are searching for CRO and "conversion rate optimization" on Google. What gives?
To quote Bryan Eisenberg, "Most websites don't have a traffic problem. Every site has a conversion problem."
If you're waiting to put conversion optimization to work on your site, the least you can do is help us spread the word. Click through for some very interesting statistics.
Conversion Optimization School is in Session | conversion optimization | Social Media C... - 0 views
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If you run a blog, you'll really enjoy this critique of Jay Baer's Convince and Convert blog by Derek Halpern of SocialTriggers.com. Great ideas include: Simplify your landing pages, make your most imporant conversions most prominent, add a call to action after the comments (I call this a "dripping pan"), and more.
Colleges Rehab Their Web Sites for Major Payoffs - Technology - The Chronicle of Higher... - 0 views
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We've had the privilege of working with several colleges to optimize their websites. The lessons laid out in this article cannot be overstated. According to SpyFu.com, of 5,050 websites in the "University" and "College" industries who spend more than $5000 per month on search ads, only 275 have split testing software installed. However, 4,208 have some form of web analytics software installed.
The bottom line is that those universities who are involved in testing their sites are going to win more top students to graduate and undergraduate programs.
"Many private universities spend upward of $2,000 to recruit each student who enrolls." A little optimization will go a long way.
Installing Website Optimizer if you use Google Analytics: Unofficial Google Analytics Blog - 0 views
10 Key Things I Learned From Working at a Search Startup - Search Engine Watch - 0 views
Losing Exact Match is Sad, but Losing Phrase Match is What Will Torpedo Your Profits - ... - 0 views
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One of the advantages of optimizing for conversion is that Google can't take away your revenue arbitrarily.
Normally, we are thinking of SEO when we say this. Panda, Penguin and now Pidgeon are algorithm changes that may have hurt your business.
Now, it appears that Google is messing with paid traffic as well.
Mike Roberts of SpyFu.com has the analysis of an upcoming elimination of "Exact and Phrase Match keyword targeting" by Google.dealing with a 10% loss of revenue is not what I need now or ever. Optimize for conversion, and Google will not be able to reach into your pockets.
Well, we can start with these 25 articles, including one from yours truly. Search Optimization Social Optimization Local Optimization Email Marketing (No Optimization?) Mobile Optimization Content Marketing Conversion Optimization Reputation Management