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For online services like Shopify, "Onboarding" is a fancy word for conversion. This slideshow takes you through Shopify's successful onboarding process.

One thing to note: they have Optimizely split-testing software installed. This could be how they came to this successful "onboarding" implementation.

I often say we're living in a golden age of marketing, in which we can find data to answer almost any question we have. And these tools aren't expensive. Every marketer can benefit from these tools with a little curiosity and patience. 

There are sevreral items in this list that are important for conversion optimizers to take note of, things to try. Mobile-first design: I surprised to learn how many leads and sales are now coming from the mobile web. Skeleton screens: Far better than some spinning animation for decreasing both load times AND percieved load times. Photo-cenric Menus: Try these for ecommerce sites. Scroll-triggerd animations: ONLY FOR STORY TELLING! Animated Call-to-action Buttons: Try those that shimmer without interaction. Hand lettering: Be careful not to make things hard to read. AI for design: I just have to try Grid.

@theGrok writes: "We opened the first CRO agency in 1998. We no longer offer CRO services to clients. We still have a lot of friends in the industry. It's likely some of them will disagree with the way we approach it. That's OK! The goal of this post it help you hire a CRO agency that is a great fit."

Bryan and Jeffrey Eisenberg are the reason I'm in this business. I'm grateful, and many of our clients, current and past, are grateful. So, I can't think of a better source for guidance in this industry.

 @PeepLaja I love the unconventional, and Peep Laja of ConversionXL has assembled a great list of creative landing pages and strategies.

If this doesn't get you excited about your next landing page, I don't know what will.

How you phrase a discount is a powerful way to increase conversions. Some visitors do not like to do math, or will do it wrong. Therefore, offering 20% off is less effective than save $18. However, high discounts (50%, 90%) may draw buyers more powerfully than the dollar value.

You have to find out for yourself.

Karon offers a nice list of alternatives and some links to research for your enjoyment.

 @crestodina I spoke at the Conversion Conference #convcon this week about flipping your message according to your Web visitor. This can be applied to subject lines, search ads, display ads and landing pages.

One of the most powerful "flips" is between the four kind of visitors outlined by Bryan and Jeffrey Eisenberg in their book Waiting for Your Cat to Bark?.

Here is a creative twist on the four kinds of visitors you'll encounter on your website: video game characters.

Is the page, post or email you're working on right now targeting Frogger or Mario or Galaga or PacMan?

It should.

This article on ebooks comes at an important time at Conversion Sciences as we put the final touches on a unique ebook of our own (preorder Business Video Through the Eyes of Your Prospects).

Content is the way you charge and release the power stored in your marketing batteries (customer lists, email lists, social media networks).

And don't forget that ebooks now outsell print books.

While Data Scientists are in demand, the ability to manage them to productive ends and incentivize them to drive the company forward are skills that managers will need to develop before they see ROI.

Data scientist agencies, like Conversion Sciences will thrive until internal management gets up to speed on what to do with these new brainiacs.

While this article discusses the bottom navigation bar for andriod apps, we often test "sticky" headers and footers on mobile websites. We call these kinds of tests "lead tophats" and "sticky shoes".

Our tests often don't favor the hamburger menu, so we are always looking for alternatives. This sticky shoe approach has the footer navigation change with context. Given the results, such an approach may increase mobile conversion and call rates for your mobile website.

.@ConversionXL: The best UX designers are using low-cost behavioral tools to make better decisions about design on business websites. Here, we learn that the trend in "Ghost Buttons" is probably bad for sites that want conversions.

@101babich When we isolate the visitors to a website that use site search, we often find a significantly higher conversion rate and average order value. Searchers are great customers.

This does not imply cause and effect.

However, after running tests that improve the visibility of search, we have found that we can increase the number of searchers, and that these new searchers are more likely to buy.

It doesn't work every time, but it is certainly worth a try.

The lesson? Follow Nick's advice here.

The blog volcano wants to ERUPT. But it won't unless you are doing some basic things in your posts and articles. Here are eight important and relatively easy to follow tips to give your posts and articles legs.

Wordpress themes often work against the Conversion Scientist. Too often they don't offer important templates, such as landing pages that work without navigation and sidebars, landing pages that incorporate video and more. I have built pages with both Thesis and Genesis, and currently Thesis is my preference. However, Genesis plus Premise is also working for me.

 @tim_ash It's that magical moment in which a visitor becomes a lead or a sale; when they seek by their actions to start or continue a relationship with us. It is the moment they click a button. Conversion rate expert Tim Ash offers some great guidance on how to get your buttons clicked more and more.

Consistency is key in conversion. Automation helps us stay consistent. That is why I like this article from Christopher S. Penn. Best takeaway: Install "Shortcode Exec PHP"

Barry Feldman @FledmanCreative leads this article off with a most vivid depiction of our end goal: "Start with a dead mouse." This is the ultimate goal of our content marketng. We want to accomplish something. The rest is equally as creative. My new book discusses content in the conversion process at length. I hope it is as entertaining as Barry.

The folks at ConversionVoodoo give us two simple questions we should ask before creating a landing page. The "elephant in the room" here is that one landing page probably isn't going to work, as different people respond to different ads, and thus need a different landing page. What you know about them will make all the difference in your conversion rates.

Why is conversion testing important? Well, get 12 experts in a room and you'll not find a great deal of agreement on what is right and wrong with a web page.

I will add that, had we all been given access to analytics, we would have come to some more common conclusions. Measure and test.

Taking a conversion approach to your website comes with some new thinking. There are challenges, unknowns, things that can't be predicted. There are plenty of disappointments among the wins. I wish I could tell you differently.

This little video makes you ask the question, "Am I open to possibilities or am I one of the roadblocks that will kill a performance-oriented marketing effort before its grown wings?

I find myself falling into some of these traps myself. Thanks to Roy H. Williams and the Monday Morning Memo for this.