"My Anti-Creativity Checklist" by Youngme Moon - YouTube - 0 views
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Taking a conversion approach to your website comes with some new thinking. There are challenges, unknowns, things that can't be predicted. There are plenty of disappointments among the wins. I wish I could tell you differently.
This little video makes you ask the question, "Am I open to possibilities or am I one of the roadblocks that will kill a performance-oriented marketing effort before its grown wings?
I find myself falling into some of these traps myself. Thanks to Roy H. Williams and the Monday Morning Memo for this.
RE: Email Subject Lines That Work? | Beneath the Cover - 0 views
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I love checklists and this is a good one. It's ten things to consider when designing your checkout process.
My favorites are:10. Consistently Expose Your Value Propositions7. Offer help throughout the process5. Remove header navigation during checkout (so easy!)4. Reassure the Prospect that the Price is RightI'll let you explore the rest of the ten checklist items.