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Brian Massey

Wild Woman Fundraising » Blog Archive » What you can learn from Brian Massey ... - 0 views

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    Conversion strategies for Non-profits
Brian Massey

Top 10 eCommerce websites (by conversion rate) « I love split testing - Visua... - 0 views

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    Wonder which sites are the top-converting sites on the Web. Here they are, with some reasons they do so well.
Brian Massey

3 Reasons Your Visitors Don't Convert to Leads - 0 views

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    Value, Information and Trust: The three ingredients to conversion.
Brian Massey

:: Web Analytics Conversations: Spring 2008 Edition :: immeria :: web analytics blog by... - 0 views

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    Great source for Web Analytics resources.
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    Save Bookmark
Brian Massey

Email Insider » Blog Archive » Are You Maximizing Your Search Efforts With Em... - 0 views

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    Great case is made for using email to increase conversions of those who leave your site.
Brian Massey

Austin company aims to solve a mystery: Why so many online shoppers never buy - 0 views

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    Austin company talks about conversion and "portraits" in the Austin newspaper.
Brian Massey

69 Free (or low cost) Tools to Improve Your Website - 0 views

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    An amazing list of tools for conversion scientists everywhere.
Brian Massey

Boosting conversion rates | The CX Rx - 0 views

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    Nice summary of my ProductCamp Austin presentation.
Brian Massey

Designing for Conversion - 8 Visual Design Techniques to Focus Attention on Your Landin... - 0 views

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    Designers, THIS is your job on a landing page, not creating "engaging Web experiences."
Brian Massey

Case Study: KISSinsights and KISSmetrics - The 1-2 Punch for Increasing Conversion - 0 views

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    This is a great example of how to optimize a purchase funnel
Brian Massey

A/B testing: five informative case studies | Econsultancy - 0 views

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    Five Conversion Case Studies
Brian Massey

The Seven Silent Ways Hidden Friction Kills - 0 views

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    Friction is something I haven't written about much. Friction is anything that keeps a visitor from scanning and understanding your page. From a conversion standpoint, it is anything that makes it unclear what a visitor should do. This article really is enlightening about four  Originally from Austin McCraw of MarketingExperiments
Brian Massey

How Loading Time Affects Your Bottom Line | KISSmetrics - 0 views

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    How patient are you when surfing the Web? According to recent studies, you're not as patient as you might think. Slow loading pages will impact your conversion rates, and probably affect the ranking of your pages on the major search engines as well.
Brian Massey

Facebook's New Tools Give Marketers Insights, Help Measure Fans' Word Of Mouth | Fast C... - 0 views

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    A new tool for our online conversion lab! Facebook is apparently going to give us more insight into the behavior of individuals on our Facebook pages. The more we know about the success of these pages, the better decisions we can make about spending our marketing time and dollars on social media.

    Despite all the hype, social networks are not a panacea for businesses, and many are putting too many resources into them without knowing the payoff.
Brian Massey

Fireclick Index - 0 views

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    Global index of conversion rates and other Web site metrics.
Brian Massey

How to optimize your conversion rate without your tech team - 0 views

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    Some good tools that don't require IT
Brian Massey

Using Testimonials Effectively: How credibility indicators can help (or hurt) your conv... - 0 views

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    "People don't buy from Web sites, they buy from people." Dr. Flint McGlaughlin, perhaps the best Webbinar guy in conversion.
Brian Massey

How To Track Social Conversions On Landing Pages - 0 views

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    Thanks @chiefmartec for an incredibly helpful and detailed tutorial on measuring social like buttons in Google Analytics.
Brian Massey

3 Low Hanging A/B Testing Opportunities To Increase Conversion Rate - 0 views

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    The three most important things on your landing page: Headline, Bold Call to Action and Social Proof. Nice read.
Brian Massey

Conversion Optimization for Online Video - 10 Things to Test - 0 views

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    Here are some good answers to burning questions when using video on your pages..
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