Your Site is the Mousetrap, Your Content is the Cheese | Content Marketing Institute - 0 views
-
Brian Massey on 27 Jun 12Barry Feldman @FledmanCreative leads this article off with a most vivid depiction of our end goal: "Start with a dead mouse." This is the ultimate goal of our content marketng. We want to accomplish something. The rest is equally as creative. My new book discusses content in the conversion process at length. I hope it is as entertaining as Barry.