Skip to main content

Home/ Online Conversion/ Group items tagged team

Rss Feed Group items tagged

Brian Massey

7 Steps To Get Actionable User Insights With Qualaroo - Conversion Team - 0 views

  •  
     @conversion_team-I'm speaking about "flipping" you message when writing copy that converts at #convcon West in San Francisco. Basically, "flipping" prevents "blending" your message, which makes it lose impact and relevance.

    The catch is that you must understand something about the Web visitors that you're flipping your message toward.

    The Conversion Team has a solution, and this article does a great job of helping you get an actionable understanding of how to write for your visitors in a persuasive and relevant way.
Brian Massey

Why You Need a Data Scientist on Your Team - 0 views

  •  
    While Data Scientists are in demand, the ability to manage them to productive ends and incentivize them to drive the company forward are skills that managers will need to develop before they see ROI.

    Data scientist agencies, like Conversion Sciences will thrive until internal management gets up to speed on what to do with these new brainiacs.
Brian Massey

3 Ways To Increase Conversion If Your Prices Are Not The Cheapest On The Market - Conve... - 1 views

  •  
     @conversion_team It's easy to cut prices.It's hard to build up the value of what you offer in words and images. If you can occupy the high-price category in your niche, life gets much easier.

    So, I was pleased to find this article which makes a bold statement: "Avoid Best Practice Conversion Rate Optimization"

    What?

    While your competitors are testing button color, you can be comparing yourself to the competition, being open about your profits, and doing the math for your visitors.

    Best practices only get you so far. Here are some alternatives for online success.
Brian Massey

19 Things We Can Learn From Numerous Heatmap Tests | ConversionXL - 1 views

  •  
     @peeplaja has just saved you a whole lot of time. He's done the research and found the studies that you can use to refute the often poor advice your designers are giving your Web team.

    Spend some time with this post and the links he references if you want to consistently create effective, high-converting websites.
Brian Massey

The Lean UX Canvas - Jeff Gothelf - Medium - 0 views

  •  
    I love it when designers talk about hypotheses and tests. "I use this process to help teams frame their work as a business problem to solve (rather than a solution to implement) and then dissect that business problem into its core assumptions. We then weave those assumptions into hypotheses. Finally, we design experiments to test our riskiest hypotheses."
Brian Massey

5 Big Challenges Digital Marketers Faced in 2016 - 0 views

  •  
    This article lists to the problems will be solving in 2017: marketers are stuck in data collection mode, and not data use mode; and that marketing software is too damn hard to use. We want to show marketers how to use data to make great decisions. And until the tools get easier-to-use, we provide the teams that know how to turn the knobs pull the levers and make these tools work well.
Brian Massey

The Psychology of Why Sexy Websites Suck at Sales - 0 views

  •  
     @KISSMetrics makes the point that plain is the new sexy; conventional websites sizzle. This article offers scientific proof that we consider a website "sexy" if it presents information as we expect it. You don't need to pay a creative team to come up with a unique site. In fact you will probably have to reel them in a bit once you've completed this article.
Brian Massey

Using Google Analytics To Uncover Hidden Problem Areas | Outspoken Media - 0 views

  •  
    Google Analytics can intimidate business managers, but it really is a tool to help business managers answer important questions. This overview from @lisabarone gives you  an idea of some of the good questions you can be asking your Web team to help you guide your online investments.
Brian Massey

How to optimize your conversion rate without your tech team - 0 views

  •  
    Some good tools that don't require IT
Brian Massey

SEOlympics: Top Marketing Blogs of U.S. Central | SEJ - 0 views

  •  
    Now, you can get your marketing advice from the same part of the country that your favorite team plays. If you're a fan of the Dallas Mavericks or the Chicago Bears or Oklahoma University, you'll want to get your learning from one of these ten blogs from the middle of the country.

    These are the top 10, and we are proud to come in at number 7.
Brian Massey

How many people are missing out on JavaScript enhancement? | Government Digital Service - 0 views

  •  
    The analytics at one of our clients indicated that some 40% of the visitors did not have Javascript enabled. This was a shock, and something we hadn't seen before. We needed a way to verify that the analytics was reporting accurately.

    Our development team found this interesting approach to setting up a test of how Javascript is used by your audience.
Brian Massey

Why your design team should hire a writer - Dropbox Design - Medium - 0 views

  •  
    I've always wondered why copywriters don't get involved in the visual presentation of their stories. I've not met one yet. Designing around Lorem ipsum copy, or writing copy without understanding the visual limitations of a page is crazy. So, yes. Please hire copywriters and start a new generation of writers that get the visual component of their craft.
1 - 12 of 12
Showing 20 items per page