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For online services like Shopify, "Onboarding" is a fancy word for conversion. This slideshow takes you through Shopify's successful onboarding process.

One thing to note: they have Optimizely split-testing software installed. This could be how they came to this successful "onboarding" implementation.

In my new book Your Customer Creation Equation I discuss the importance of getting new users of Online Services to return and login. This process is called "on boarding" and it is the process of making your new users experts at using your service. Wunderlist is how me and my wife share grocery lists. and their on-boarding process is very tight. Here's how they do it.