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Brian Massey

4 Things Dating Can Teach You about Conversions | SiteTuners Blog » SiteTuners - 0 views

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     @sitetuners offers a great way to look at conversions and landing pages through the eyes of cating. Don't propose on the first date. Suit Up! Show that you're the perfect match. Go for the second date. Read on to find out what this all means to your website.
Brian Massey

Are You a CRO Junkie? | The Invesp Blog - 0 views

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    Do you get a shot of adrenaline every time you see an uptick in conversions? We do. However, we often find our early excitement tempered when a test turns out to be inconclusive.

    It can be hard to announce to a customer that you didn't find a winner. In fact, it's a discipline here.

    Find out what you can do to keep from getting addicted to good test results.
Brian Massey

11 A/B Split Testing Mistakes I See Businesses Make All The Time - 0 views

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     @peeplaja has put into one blog post most of the hard lessons we've learned over the years of testing here in the Conversion Lab. Peep doesn't mince words ("There is no best color").

    Don't let all of this scare you. It's better to try and learn from your mistakes than to not make any mistakes at all. Test away!
Brian Massey

Why The New Google Search Ads Design Is a Subtle Work of Genius | EyeQuant Blog - 0 views

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    If you didn't know, Google has redesigned their search results pages recently. The change is primarily to the portion of the page that contains "sponsored content", or ads.

    The eye-tracking images provided by the folks at EyeQuant are telling.

    The pages now drive more attention to the ads, taking attention away from the free results. Ironically, it also makes the ads more evident, with a bright icon beside each.

    EyeQuant calls this "a Subtle Work of Genius". What do you think?
Brian Massey

Google Website Optimizer Plugin | ContentRobot - 0 views

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    Wordpress plugin handles the details of using Google Website Optimizer on your blog.
Brian Massey

Revisiting Cialdini's 6 Principles of Influence - DIY Marketing Blog - 0 views

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    Whether you're willing to admit it or not, you ARE trying to persuade visitors to take action on your site. Here is a nice "visual" summary of Cialdini's six principles to draw from.
Brian Massey

How to Create Reader Profiles/Personas to Inspire and Inform Your Blogging - 0 views

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    Personas ProBlogger style
Brian Massey

Use pictures to direct the user's gaze - The Web Usability Blog - 0 views

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    If conversion is important, think twice before letting your designer drop stock photos of pretty people onto your site.
Brian Massey

Junta42 Content Marketing blog: 7 Reasons Print Will Make a Comeback in 2011 - 0 views

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    Joe Pulizzi talks makes a convincing case that print is the marketing channel of the future.
Brian Massey

Top 10 eCommerce websites (by conversion rate) « I love split testing - Visua... - 0 views

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    Wonder which sites are the top-converting sites on the Web. Here they are, with some reasons they do so well.
Brian Massey

The Blogger's Guide to SEO - by Aaron & Giovanna Wall : SEO Book.com - 0 views

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    SEO tips for Bloggers
Brian Massey

Email Insider » Blog Archive » Are You Maximizing Your Search Efforts With Em... - 0 views

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    Great case is made for using email to increase conversions of those who leave your site.
Brian Massey

Email Insider » Blog Archive » Stop the Madness - More Email Practices That D... - 0 views

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    This is a great list of "don'ts" if you're considering email marketing.
Brian Massey

Email Insider » Blog Archive » 9 Ways To Love Your Email Subscribers - 0 views

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    9 good tips for your email campaign.
Brian Massey

Typealyzer - 0 views

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    Get the Myers-Briggs analysis of your blog. Very interesting.
Brian Massey

Installing Website Optimizer if you use Google Analytics: Unofficial Google Analytics Blog - 0 views

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    Using Google Analytics and Website Optimizer together
Brian Massey

Socializing B2B Lead Gen Conversions - Post-Click Marketing Blog - ion intera... - 0 views

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    How micro forums and links in White Papers increase conversion.
Brian Massey

12 PPC landing page tips | Internet Marketing News and Blog | E-consultancy.com - 0 views

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    Not particularly in depth, but it covers the basic concerns.
web services

Through directory submission you have numerous one way links to your website ... - 0 views

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    Quality Backlinks are one of the MOST IMPORTANT factors to be considered to rank any website HIGH in popular search engines like Google, Yahoo and MSN. We all know that Directory Submission, Article Submission, Social bookmaking or Blog posting is one of the most important ways to build incoming links to a website from a related page.
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