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Whether you're willing to admit it or not, you ARE trying to persuade visitors to take action on your site. Here is a nice "visual" summary of Cialdini's six principles to draw from.

 @PeepLaja Pricing is hard for online services. Part of the reason is that the kind of thinking that makes for great online services don't work well when applied to the psychology of buying. However, there are some things that are true for both apps and pricing schemes: keeping it simple, helping people choose the next step, limiting choices, and adding playfulness. Peep covers these and more with some great examples. These principles apply to other kinds of businesses as well, especially online publications and ecommerce sites. 

Bryan and Jeffery Eisenberg often say, "You can't read the label from inside the bottle." It means that you can't really see the solution to a problem if you're too close to it.

This may be a good argument for bringing in consultants for your most important business processes. After working with a client for a year or more, we often find ourselves inside the bottle with them and have to get outside influences to read the label.

Apparently, there is a firm psychological principle at work here that can be measured. What does the label say on your business bottle?

This article offers Orwell's Five Rules For Writing: Never use a metaphor, simile, or other figure of speech that you are used to seeing in print. Never use a long word where a short one will do. If it is possible to cut a word out, always cut it out. Never use the passive where you can use the active. Never use a foreign phrase, a scientific word, or a jargon word. You can see some of these principles in action.

Scott Brinker builds the bridge between landing page optimization and content marketing.

I find it very refreshing that "Conversion Rate Optimization" made a top ten list for a successful search startup. "Conversion Rate Optimization is Essential, not Optional." These principles are helpful for any business that depends on the Web for leads or sales.