Conversion Conference Blog » Retargeting Emails - Do E-commerce customers lik... - 0 views
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Retargeting Emails - Do E-commerce customers like or loathe them? March 10th, 2011Leave a commentGo to comments By Charles Nicolls, SeeWhy At SeeWhy, when we first launched our remarketing service in 2009, Randy Stross wrote a piece about email remarketing in The New York Times suggesting that while remarketing might be a great idea for ecommerce websites, it's not a great idea for consumers. He likened emails following up on abandoned shopping carts to a salesman chasing you down the street if you didn't buy from his store. There are major differences, of course. We've long argued that remarketing emails, when done well, not only drive conversions but also build brand trust. They can deliver great service and provide customers with the confidence to return to buy-either online, by phone or in store. If Randy was right and customers universally resented the intrusion, then these emails wouldn't work. In aiming to answer the question more substantively, I turned to data, and specifically email marketing benchmarks. The key metrics to look at to determine whether customers like or loathe remarketing emails are: the recovery rate the open rate the clickthrough rate the unsubscribe rate Frankly, the evidence is overwhelming: Remarketing, when done well, is appreciated by customers. Here's the evidence: (1) The recovery rate The recovery rate is the percentage of visitors that abandon shopping carts, and remarketed visitors thatthen return and purchase following remarketing. At SeeWhy, we measure recovery rates across all our customers, and currently the average is 20 percent. So, one in five shopping cart abandoners come back and buy, having being remarketed. In some cases, the recovery rate is as high as 50 percent. Moreover, when remarketed customers buy, they spend on average 55 percent more than customers who didn't abandon their shopping carts. (2) The open rate The average email open rate for remarketing emails is currently 46 percent, m
How to Write a Bait Piece That Attracts Your Ideal Clients - 0 views
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Key to the many strategies included in The Customer Creation Equation (due out this Spring) is the use of content to charge and discharge marketing "batteries." These strategies involve writing what author Kathryn Aragon calls "Bait Pieces." While I don't see my customers as dumb fish, her process is right on.
Remember: to market on the Web you have to create a Markishing Department, part marketing, part publishing.
The Shocking Truth About How Web Graphics Affect Conversions - 0 views
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@KISSMetrics - David Ogilvy is experiencing something of a renaissance these days as his experience and research in offline marketing are proving true in online marketing. And we need him. Images are an abused medium on the Web, and this article points out mistakes that you are probably making.
There are some real nuggets here, such as "Captions under images are read on average 300% more than the body copy itself" Ask your designer what research he has for his decisions.
This is an important article, and you should read it before you blindly follow the advice of lazy designers.
Seth's Blog: Commander Obvious chimes in with Tip #3 for effective web marketing... - 0 views
Kicking Your Stock Photography Habit | ClickZ - 0 views
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@tim_ash doesn't mince words, and his post on the pitfalls of stock photogrphy is no exception. "Marketers have turned to stock imagery as a crutch - hastily grabbing an image off the web rather than taking the time to develop an effective page design that will move visitors into the conversion funnel," he says.
Read on to learn how to NOT be one of these hasty marketers.
Customer creation, conversion, & SEO: an interview with Brian Massey | SEO Copywriting - 0 views
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What happens when you understand what your online recipe is? Magical things. More visitors. More sales. More leads. More revenue. This is not a job for a web designer or developer. As the business owner, marketing manager, or agency, you must know how to shepherd the development of a site into a repeatable, measurable formula. Here's an opportunity to learn more.
Strategy - Rebalance B2B Marketing Budgets to Maximize Sales : MarketingProfs Article - 0 views
Increase conversions through comparison shopping | The Post Click Marketing Blog - 0 views
Why Do Mobile Users Not Buy On Mobile? | AdExchanger - 0 views
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We believe that mobile traffic is every bit as important as desktop traffic. Many businesses walk away from their mobile traffic because it doesn't convert well. This is a mistake.
Two points found in this article drive the point home:
App and Mobile Functionality (sucks)Mobile Represents a Different Type of userSpend some time on your mobile site. Don't just create a responsive version of your desktop website.
Are You Saying "No" When You Could Be Saying "Yes" in Your Web Forms? | UX Magazine - 0 views
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If all problems are opportunities, then error messages and error pages are generally missed opportunities. Marketing should be policing the errors reported on their website, messages that are usually written by a techie in IT. John Ekman give us five steps toward writing error messages that say "Yes!" instead of making the visitor feel like an idiot.
Web Marketing SEO Tools Score - 0 views
26 Ways to Use Visuals in Your Social Media Marketing | Social Media Examiner - 0 views
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@smexaminer While images are important for social media to help break through the noise, they are also very important on our landing pages, home pages and other web pages.
Unfortunately, we often resort to what I call "business porn" in my book. Business porn includes stock photos of multi-racial smiling people, of graphs going up and to the right, and of cheerful women with headsets.
So if you are struggling with what to use for visuals on your site or in your emails, here are 26 excellent ideas.
8 Rules of A/B Testing - The Art in Marketing Science - Search Engine Watch (#SEW) - 0 views
A report on Tag Management System in Top 100 Internet Retailers-Only Web Analytics - 1 views
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The greatest threat to the accuracy of your analytics data is inconsistent implementation. Too often, Javascript "Tags" are left off of some pages, put on some pages twice or simply implemented wrong. And, as your site changes, more inconsistencies are created.
This affects more than just analytics tools. Advertising networks, ratings and review systems, user feedback systems and more rely on properly implemented javascript tags.
The promise of "Tag Managers" is that you can put one set of code on all of your pages, and then control, monitor and edit the javascript for all of these tags in one place, using rules to determine which tags get placed on which pages. It's another way for marketing to monitor the implementation of online systems without being beholden to IT.
Yay!
So, how are the biggest ecommerce companies using Tag Managers? Here's your answer.
Well, we can start with these 25 articles, including one from yours truly. Search Optimization Social Optimization Local Optimization Email Marketing (No Optimization?) Mobile Optimization Content Marketing Conversion Optimization Reputation Management