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One of the advantages of optimizing for conversion is that Google can't take away your revenue arbitrarily.

Normally, we are thinking of SEO when we say this. Panda, Penguin and now Pidgeon are algorithm changes that may have hurt your business.

Now, it appears that Google is messing with paid traffic as well.

Mike Roberts of SpyFu.com has the analysis of an upcoming elimination of "Exact and Phrase Match keyword targeting" by Google.dealing with a 10% loss of revenue is not what I need now or ever. Optimize for conversion, and Google will not be able to reach into your pockets.

For those of us with short attention spans, here is almost every best practice in conversion each described in two sentences or so.

I particularly appreciated the distinction of "Lift Versus Shift."

The Conversion Scientist gets a mention in this nice post.

The folks at Rejoiner were kind enough to include me in their list of conversion rate experts to follow on Twitter.

Landing pages are your friend, and here are seven tools that will make your pages very friendly to your bottom line. OMI is also teasing my new Conversion Crash Course. Check it out.

Here's a nice roundup of do's and don'ts for conversion rate optimizers. Even experienced AB testers like us need to be reminded of the "big rocks" of CRO, and this article has them. Process, segmentation, qualitative research, and mobile.

YouTube is a challenging environment for Conversion Scientists, despite @purnavirji 's optimism. Video is an amazing way to communicate, so we must pay attention to the second biggest search engine on the planet. Purna's advice includes strategic as well as tactical advice, and I found it very helpful.

Conversion tools and tips from the Performable guys

 @unbounce Here is some data that we are seeing elsewhere, in which video increases conversion rates. The universal appeal of video is quite surprising -- and powerful.

Some good tools that don't require IT

I often say we're living in a golden age of marketing, in which we can find data to answer almost any question we have. And these tools aren't expensive. Every marketer can benefit from these tools with a little curiosity and patience. 

This is a good overview of design trends from 2016. Not all of these trends are good ideas from a conversion optimization standpoint.

Scroll Animations, Large Thematic Images, Animated Micrinteractions, and Brutalism are probably hurting conversion rates.

The author makes a very important point: "this sort of experiment requires thorough research and in many cases the final result comes via several iterations tested and analyzed in terms of usability and visual perception."

We focus on conversion marketing because it lets us spend our limited resources on the things that will move our business forward. However, when you first start your conversion optimization process, you are going to have to do MORE work until you get the data on what programs to kill. So, I thought I would pass along some very effective tips that have worked for me to find more time in my already crowded day. Enjoy. 

@yaost offers some good advice in this article. In particular, there are some testing "elephants in the room" that he points out. These include the fact that the Z score used by testing tools assumes a normal distribution -- a bell curve -- in the data. That is often not the case.

He also recommends ending tests on week boundaries. If you start a test on Friday and end it on a Tuesday, you may be exaggerating your results as Tuesdays are often bigger conversion days for ecommerce sites.

This article is just nerdy enough for most marketers, and you're going to have to add some nerdy to your repertoire if you're not already there.

Shopping Cart abandonment is one of the first places we look when helping e-commerce sites increase their conversion rates. Why spend time and money optimizing a site if the buyers can't get through a shopping cart? Pricing and shipping offers are two issues we have to address at a strategic level. Here is a very informative article from @SeeWhyInc. I particularly like their cart value vs. abaondment rate graphs. Check them out.

Great reading list for any Conversion Scientist

Ready to take conversion seriously? Finally? If you want a great place to start, here are fifty bit-sized posts to get you started up the learning curve. I even got a mention. There are lots of ways to increase the performance of your website, and this list is organized into very helpful categories. Spend some time here.

Ready to take conversion seriously? Finally? If you want a great place to start, here are fifty bit-sized posts to get you started up the learning curve. I even got a mention. There are lots of ways to increase the performance of your website, and this list is organized into very helpful categories. Spend some time here.

With Google now occupying the first click to our site, converting searchers to clickers is critical. For businesses with geographical presence, here is a very in-depth summary of how to optimize your image for Google Local Search.

This is a nice summary of my @PubCon Masters Group Training. You can watch the free 14 minute video of my PubCon "Social Moonshine" presentation at http://conversci.com/vuh8