Top 20 Conversion Optimization Tips - Search Engine Watch (#SEW) - 0 views
Conversion Optimization is the new Black | Search Marketing Wisdom - 0 views
7 Awesome Tools for Landing Page Optimization - OMI Blog | OMI Blog - 0 views
5 Easy Tips to Boost Conversions from YouTube Ads - Search Engine Watch (#SEW) - 0 views
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YouTube is a challenging environment for Conversion Scientists, despite @purnavirji 's optimism. Video is an amazing way to communicate, so we must pay attention to the second biggest search engine on the planet. Purna's advice includes strategic as well as tactical advice, and I found it very helpful.
25+ Tools That Conversion Rate Optimization Pros Can't Ignore - 0 views
Review of Popular Design Trends for Interfaces in 2016 - 0 views
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This is a good overview of design trends from 2016. Not all of these trends are good ideas from a conversion optimization standpoint.
Scroll Animations, Large Thematic Images, Animated Micrinteractions, and Brutalism are probably hurting conversion rates.
The author makes a very important point: "this sort of experiment requires thorough research and in many cases the final result comes via several iterations tested and analyzed in terms of usability and visual perception."
7 Things Highly Productive People Do | Inc.com - 0 views
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We focus on conversion marketing because it lets us spend our limited resources on the things that will move our business forward. However, when you first start your conversion optimization process, you are going to have to do MORE work until you get the data on what programs to kill. So, I thought I would pass along some very effective tips that have worked for me to find more time in my already crowded day. Enjoy.
Science of Conversion Rate Optimization * Yoast - 1 views
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@yaost offers some good advice in this article. In particular, there are some testing "elephants in the room" that he points out. These include the fact that the Z score used by testing tools assumes a normal distribution -- a bell curve -- in the data. That is often not the case.
He also recommends ending tests on week boundaries. If you start a test on Friday and end it on a Tuesday, you may be exaggerating your results as Tuesdays are often bigger conversion days for ecommerce sites.
This article is just nerdy enough for most marketers, and you're going to have to add some nerdy to your repertoire if you're not already there.
3 Pricing Tactics to Reduce Shopping Cart Abandonment « Website Conversion Blog - 0 views
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Shopping Cart abandonment is one of the first places we look when helping e-commerce sites increase their conversion rates. Why spend time and money optimizing a site if the buyers can't get through a shopping cart? Pricing and shipping offers are two issues we have to address at a strategic level. Here is a very informative article from @SeeWhyInc. I particularly like their cart value vs. abaondment rate graphs. Check them out.
50+ Awesome Posts on Conversions | Unbounce - 0 views
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Ready to take conversion seriously? Finally? If you want a great place to start, here are fifty bit-sized posts to get you started up the learning curve. I even got a mention. There are lots of ways to increase the performance of your website, and this list is organized into very helpful categories. Spend some time here.
50+ Awesome Posts on Conversions | Unbounce - 0 views
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Ready to take conversion seriously? Finally? If you want a great place to start, here are fifty bit-sized posts to get you started up the learning curve. I even got a mention. There are lots of ways to increase the performance of your website, and this list is organized into very helpful categories. Spend some time here.
PubCon: Social Media Conversion Optimization with Brian Massey | Search Engine Journal - 0 views
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This is a nice summary of my @PubCon Masters Group Training. You can watch the free 14 minute video of my PubCon "Social Moonshine" presentation at http://conversci.com/vuh8
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Normally, we are thinking of SEO when we say this. Panda, Penguin and now Pidgeon are algorithm changes that may have hurt your business.
Now, it appears that Google is messing with paid traffic as well.
Mike Roberts of SpyFu.com has the analysis of an upcoming elimination of "Exact and Phrase Match keyword targeting" by Google.dealing with a 10% loss of revenue is not what I need now or ever. Optimize for conversion, and Google will not be able to reach into your pockets.