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Brian Massey

A Typeface Overview For Print And Web Design - 0 views

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    One of the things we rely on our designers for is their knowledge of how font typeface, size and color work on our pages. This is a nice primer for marketers and business owners who want to understand this skill a little better.
Brian Massey

48 Tweetable Stats To Make You An Online Marketing SmartyPants | Unbounce - 0 views

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     @unbounce has provide a post with a double payoff. First, this is a great list of conversion-related stats and, second, a great example of how to design content to be sharable.

    The content is sharable for the following reasons: The title contains the call to action "48 Tweetable Stats..." There's something here for everyone The quotes are Twitter-sized for easy sharing in 140 characters Each quote has a call to action in the form of a "Tweet this" link. Every quote So, if you've got something you really want people to share, follow this recipe. For article-style content, use pull quotes and put a "Tweet this" link with each.

    These guys are real smarty-pants.
Brian Massey

Call To Action Buttons: Does Size Matter? « Get Elastic Ecommerce Blog - 0 views

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    Evaluation of button testing
Brian Massey

Strategy - Seven SMB Marketing Trends for 2011 : MarketingProfs Article - 0 views

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    Some remarkably insightful predictions for small and medium-sized businesses.
Brian Massey

50+ Awesome Posts on Conversions | Unbounce - 0 views

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    Ready to take conversion seriously? Finally? If you want a great place to start, here are fifty bit-sized posts to get you started up the learning curve. I even got a mention. There are lots of ways to increase the performance of your website, and this list is organized into very helpful categories. Spend some time here.
Brian Massey

50+ Awesome Posts on Conversions | Unbounce - 0 views

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    Ready to take conversion seriously? Finally? If you want a great place to start, here are fifty bit-sized posts to get you started up the learning curve. I even got a mention. There are lots of ways to increase the performance of your website, and this list is organized into very helpful categories. Spend some time here.
Brian Massey

Optimizing Conversion Rates with 5 Quantitative & Qualitative Tests (Part 2) - 0 views

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    Conversion tools and tips from the Performable guys
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