Why You Need a Data Scientist on Your Team - 0 views
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While Data Scientists are in demand, the ability to manage them to productive ends and incentivize them to drive the company forward are skills that managers will need to develop before they see ROI.
Data scientist agencies, like Conversion Sciences will thrive until internal management gets up to speed on what to do with these new brainiacs.
A report on Tag Management System in Top 100 Internet Retailers-Only Web Analytics - 1 views
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The greatest threat to the accuracy of your analytics data is inconsistent implementation. Too often, Javascript "Tags" are left off of some pages, put on some pages twice or simply implemented wrong. And, as your site changes, more inconsistencies are created.
This affects more than just analytics tools. Advertising networks, ratings and review systems, user feedback systems and more rely on properly implemented javascript tags.
The promise of "Tag Managers" is that you can put one set of code on all of your pages, and then control, monitor and edit the javascript for all of these tags in one place, using rules to determine which tags get placed on which pages. It's another way for marketing to monitor the implementation of online systems without being beholden to IT.
Yay!
So, how are the biggest ecommerce companies using Tag Managers? Here's your answer.
The 5 Pillars of Web Engagement Management - 0 views
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Web Engagement Management (WEM) is a strategy for how an organization brings together its human and technology resources to optimize its digital presence. In the article What is Web Engagement Management (WEM)? we outlined 5 core WEM components. But we just skimmed the surface. Here's more on what we think is at the center of WEM.
3 Tips for Managing Shopping Cart Abandonment | Practical eCommerce - 0 views
Customer creation, conversion, & SEO: an interview with Brian Massey | SEO Copywriting - 0 views
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What happens when you understand what your online recipe is? Magical things. More visitors. More sales. More leads. More revenue. This is not a job for a web designer or developer. As the business owner, marketing manager, or agency, you must know how to shepherd the development of a site into a repeatable, measurable formula. Here's an opportunity to learn more.
Top 25 Inbound Marketing Articles of the Week: July 11, 2014 - UpCity - 0 views
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Marketers have it tough. Just look at all of the things we can optimize! Where do we start?!
Well, we can start with these 25 articles, including one from yours truly. Search Optimization Social Optimization Local Optimization Email Marketing (No Optimization?) Mobile Optimization Content Marketing Conversion Optimization Reputation Management
How to Effectively Manage the Content Marketing Process | Content Marketing Institute - 0 views
Regular Expressions Guide for SEO, Google Analytics & Google Tag Manager - 0 views
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Regular expressions rear their ugly head in more and more places. Google Analytics is just one.
For me the regular expression showed up in the excellent Yoast SEO plugin for Wordpress. I needed to redirect a URL that had parameters, like this:
http://conversionsciences.com/conversion-upside-report/?t=10000&v=344&x=250
To do this, I could not use a regular redirect, as everything after the ? would be stripped away. I needed to use a Regular Expression Redirect. However, this sort of thing -- using query parameters -- wasn't covered in any of the Yoast documentation.
This article gave me the hint I needed, and the technique that ended up working. To summarize, I used the following regular expression to match my URL with the parameters:
^\/conversion-upside-report($|\/.*$)
The parentheses save the matching contents into a variable, which I can access using $1 in the new URL, like this:
resources/conversion-rate-optimization-calculator/upside-report/$1
It worked great. Give it a try: http://conversionsciences.com/conversion-upside-report/?t=10000&v=344&x=250
Thanks to Himanshu.
7 Things Highly Productive People Do | Inc.com - 0 views
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We focus on conversion marketing because it lets us spend our limited resources on the things that will move our business forward. However, when you first start your conversion optimization process, you are going to have to do MORE work until you get the data on what programs to kill. So, I thought I would pass along some very effective tips that have worked for me to find more time in my already crowded day. Enjoy.
Infograph: Conversion Killers | CWCS Managed Hosting - 0 views
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"57% of customers will abandon a web page if it takes more than 3 seconds to load." This is just one of the interesting factoids found in this heartbreaking infographic.
You'll learn the eight primary factors that cause potential customer to abandon your site.
What is the impact of reviews on the purchase decision? It's in there.
Finally, discover what website factors make buyers buy more.
Then, have a conversation with us to find out how to harvest more revenue from your site. Your first call is free. -
"57% of customers will abandon a web page if it takes more than 3 seconds to load." This is just one of the interesting factoids found in this heartbreaking infographic.
You'll learn the eight primary factors that cause potential customer to abandon your site.
What is the impact of reviews on the purchase decision? It's in there.
Finally, discover what website factors make buyers buy more.
Then, have a conversation with us to find out how to harvest more revenue from your site. Your first call is free.
Seth's Blog: Have you been to this meeting? - 0 views
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In the interest of helping you find more time and happiness in your work, I offer this excellent list of 26 "time hacks."
Please. Do some split testing with the extra time you find. Your visitors will thank you.
26 Time Management Hacks I Wish I'd Known at 20 from Etienne Garbugli @egarbugli