While this article focuses on urgency and social proof, take a look at the way this Ruby Lane product page is designed.
Price is prominently displayedAdd to Cart button is high on the pageShipping is handled before entering checkoutThe product description is near the hero shot (and well written)Several high-quality photos are provided.All are above the fold or close to it. Are you working this hard to help your visitors buy?
@peeplaja has given us another great post, full of examples and destined to change your fortune if you put it to work on your site.
The primary barrier to speaking clearly about our business is that we must choose to communicate with someone other than everyone. In other words, we must risk being uninteresting to some portion of our audience in exchange for really knocking our value prop out of the park for others.
@uribarjoseph If you are getting into the split testing game (a sure sign that you want to dominate your niche on the Web) then you will find these eight rules invaluable.
When users look for information, they have a goal and are on a mission. Even before you started to read this article, chances are you did because you either had the implicit goal of checking what's new on Smashing Magazine, or had the explicit goal of finding information about "Navigation Design".
This is a short little ditty from @ioninteractive that makes an important point about Landing Pages that is very easy to forget. Landing pages have a single-minded purpose or they are something else.
"After clicking through 900,000 ads, researchers from Google discovered that the average mobile landing page loads in an embarrassing 22 seconds. That's over 7 times longer than most impatient internet users will wait before they abandon a page - 53% to be exact."