How to Make Viral Content | Social Media Today - 0 views
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But all viral content shares common features.
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Viral content needs to address real-world problems.
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They discovered that posts inspiring feelings of awe, anger or anxiety are shared more often than others, with anger being the most viral emotion of all.
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This article explains how although it is not always possible to predict if content will go viral, there are some similarities between content that has gone viral in the past. For example, Walter explains that viral content shares common features like addressing real-world problems, by evoking emotion (such as anger or humour), and usually has an element of surprise. Walter also adds that how material is distributed and by whom (ex. if celebrities are endorsing it) often plays a key role in whether it will reach a level of virality.