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Creative Commons many not be as gracious as we think. The contract between content creators and users are not always understood by both, and may generate issues in the future when using another person's work without giving proper credit.

Taking advantage of Fair Use protections of copyright law, a problem the publishers are responsible for, not Creative Commons. This article is about a case of Open Access as rights - laundering and how expensive it can be to the owner.

Creative Commons copyright licenses allow anyone from individual creators to large companies/institutions a simple way to grant copyright permissions to their IP. Every license helps the creator retain copyright while still allowing others to copy, distribute and use their work, non-commercially. This ensures that the rightful creator gets all the credit they deserve. There are different scales and levels of licensing available for creators at the bottom of the page.

This article explains how although it is not always possible to predict if content will go viral, there are some similarities between content that has gone viral in the past. For example, Walter explains that viral content shares common features like addressing real-world problems, by evoking emotion (such as anger or humour), and usually has an element of surprise. Walter also adds that how material is distributed and by whom (ex. if celebrities are endorsing it) often plays a key role in whether it will reach a level of virality.

In this article, Jonah Berger explains "what makes things go viral," essentially what common themes tie things together when being virally shared. Berger expresses that there is a science behind why content go viral- for example, he says that virality can depend on the medium of how it's shared and it's level of sharability (ex. Facebook or Twitter). Also, Berger notes that another reason why content goes viral is because individuals want to appear more intelligent by sharing certain links that make them look better. Berger also explains that viral content has a related theme of "triggers," meaning it appeals to our stimuli in the form of sight and sound.