Software Marketing Survival Guide: Tip #7 - Avoid These Email Marketing Tripwires - 0 views
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clarence Mathers on 30 Aug 12According to a recent study, inbox placement rates (IRPs), a key metric in email deliverability, have decreased to 76.5% in 2011. Return Path, an email certification company, attributes this decline to tighter screening measures by ISPs and an increase in the number of companies engaged in email marketing.