AMC Could Allow Moviegoers to Use Cellphones Inside Theaters to Appeal to Millennials - 2 views
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AMC Theaters issued a statement on Twitter saying that due to the negative response, it will not proceed with the plan to allow cellphones inside its theaters: "With your advice in hand, there will be NO TEXTING ALLOWED in any of the auditoriums at AMC Theaters. Not today, not tomorrow and not in the foreseeable future."
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"When you tell a 22-year-old to turn off the phone, don't ruin the movie, they hear 'please cut off your left arm above the elbow,'" Aron told Variety. "You can't tell a 22-year-old to turn off their cellphone. That's not how they live their life ...
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and one way would be taking "specific auditoriums and make them more texting friendly."
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