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AMP aims to ensure that web content loads just as instantly, and looks just as sleek as it would in a native app.

This is about making sure the World Wide Web is not the World Wide Wait

The hope, among publishers, is that faster, cleaner content on the web will drive engagement. Attention spans on the web are short, after all, and there are plenty of other articles to read.

Google is opening this format to all publishers

It will also be interesting to see how Facebook responds to the news

While Facebook is onboarding publishers one by one

But now, more than ever, these platforms are not only determining what news matters to us, they’re determining the best way to present and publish it, as well

Studies consistently show users thumb through only a handful of apps on a regular basis

This is why tech bellwethers — from social media platforms such as Facebook to traditional hardware companies like Apple — are churning out news products, designed to court and engage audiences to their brand-ecosystems.

Facebook plans to announce the launch of Notify, a standalone news app, the Financial Times reports. Featured content will come from media partners including Vogue, The Washington Post and CBS.

Professional content already is splintered across content creators and technology platforms

Apple News, for iOS 9. The mobile app aggregates news from a wide range of sources into a mobile-friendly format,

Twitter Moments is a feature on Twitter that links tweets in a traditional story format, from beginning to end.

Snapchat has been partnering with publishers for Snapchat Discover. The app, widely popular with millennials, includes a "Discover" feature that showcases stories from publishers including Vice, People, CNN and National Geographic

For example, with instant articles Facebook directly hosts outside publishers' articles on its social network — and Facebook pockets the traffic

Facebook on Wednesday also said its daily video views have reached 8 billion, though some tech analsyts including Pfeiffer wonder if a single view is measured by only a few seconds on an autoplay setting.

Facebook in fact is testing its own, site-specific video hub, as Re/code has reported.

We actually were, I think, one of the first customers who actually requested this API

Imperson provides technology that knows how to automate this conversation in a realistic way, so the user believes he is speaking with a character or even the actor doing the character

I think there are a few different reasons why today it's more relevant and more attractive. We are taking familiar figures like celebrities; it's not just a chat bot that you speak with for the sake of your artificial intelligence curiosity. This is an entertainment experience. People chatting with Miss Piggy enjoy the experience as if they were chatting with the real Miss Piggy. In order to create the interaction, we were working with Disney people and Disney writers who actually write for Miss Piggy and make sure it's a completely authentic conversation.

Instead of highlighting the report's strengths, it is using this release to emphasize what it cannot say, but wants to.

We can’t wait to see Netflix open up laserdisc rental shops next