Group items tagged

For example, miniDV cameras are not only among the new tools of self-expression, but the very act of creating personal videos with friends and creating events and key themes to shoot have become key aspects of entertainment in and of itself. To this generation, playing music via your cell phone, and movies and TV shows via your iPod are a given. Emailing is considered too old-school by many, whereas texting is outpacing cell phone calls. These things also go hand-in-hand with changes in online shopping patterns, top website preferences, communication and blogging patterns, and new habits for using social networks—not to mention the tremendous changes in preferred social networks and profile page usage patterns in general. These things are changing the paradigm of how the businesses of entertainment, communication, retail, marketing, advertising, and branding have been done in the past.

Unfortunately, as more companies pour big money into expanding their new media marketing components, as many people have discovered, the Field of Dreams theory (“if we build it, they will come”) certainly doesn’t apply when it comes to reaching savvy youth today. Popping up a site (or social network for that matter) no matter how cool it is means nothing if you can’t reach the market it’s intended for. This Report, therefore, also includes a great deal about how young people find out about new websites, communicate with others, and other forms of grassroots networking.

Overall, the Digital Lifestyle Youth Culture Profile Report 2008 not only reveals traits by target demographics, but also the growing generation gap occurring even within this generation.

Remember that nothing is temporary online. The virtual world is full of opportunities to interact and share with people around the world. It's also a place where nothing is temporary and there are no "take-backs." A lot of what you do and say online can be retrieved online even if you delete it — and it's a breeze for others to copy, save, and forward your information.

Mark your profiles as private. Anyone who accesses your profile on a social networking site can copy or screen-capture information and photos that you may not want the world to see. Don't rely on the site's default settings. Read each site's instructions or guidelines to make sure you're doing everything you can to keep your material private.

Safeguard your passwords and change them frequently. If someone logs on to a site and pretends to be you, they can trash your identity. Pick passwords that no one will guess (don't use your favorite band or your dog's birthday; try thinking of two utterly random nouns and mixing in a random number), and change them often. Never share them with anyone other than your parents or a trusted adult. Not even your best friend, boyfriend, or girlfriend should know your private passwords!

Parents are worried about a new form of stranger danger in the form of cyber-bullying - abuse through email, chatrooms or text messaging.

The issues around Internet safety often arose when adults such as parents or teachers did not understand the importance of the online world to their children. "You get children as young as 8 now who say, 'Take away my phone and take away my life'," he said. When children thought they would be restricted from the Internet and mobile phones if they reported bad experiences, such as bullying, they were less likely to report it, he said.

They said the worst part of cyber-bullying was the distance between the perpetrator and the victim. "They don't have to see the consequences if they post a comment or a picture in a chatroom," Hannah said.