Is Twitter the next Second Life? - 0 views
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Lance Armstrong loves it. Oprah’s all over it. Ashton Kutcher found a million people to follow him on it. Heck, Barack Obama used it to get elected president. So why is Twitter in trouble? According to David Martin, Vice President of Primary Research at Internet traffic monitor Nielsen Online, the site suffers from a retention problem. From month to month, Nielsen data says, just 40 percent of Twitter’s users return to it.
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Twitter, the microblogging service has been the tech darling of late - racking up new users at a dizzying pace. But there simply aren't enough new users to make up for defecting ones claims one blogger. FaceBook and MySpace, the two social networking giants had double the retention rates Twitter has now. And, as fans are quick to point out in fields of comments around the Web, Facebook offers so many more ways to interact than Twitter.